Quividi – Booth 2473 Why do people going to DSE need to put your company on their Must See list of booths? Quividi will introduce Campaign Genius, its new AI-driven algorithm that recently powered the first Dynamic Campaign Optimization for DOOH. […]
If you can’t cost-effectively get a direct network connection to the digital signage player, what viable alternatives exist? […]
Company uses consumer profile and location data to target specific audiences and make out-of-home ads more relevant, effective and measurable. Accretive uses the data-driven capabilities of online and mobile advertising to target specific audiences and make DOOH ads more relevant. […]
Perhaps most significant was the growing ubiquity of IP. Previous shows have seen IP discussed, argued about – and, yes, resisted. This year, there seemed to be not just acceptance of an AV/IT world, but an acknowledgement that it is probably a good thing. […]
Recently, I read a Cracked article that mentioned digital signage and not in a positive way. In the article, Luis Prada called animated menu boards in theaters and gas station digital signage networks more annoying than helpful (the article contains some harsh language). See below. […]
Today’s consumers have shorter attention spans, which is a major challenge because the amount of communication being delivered is higher than ever before. Through all of this “noise in communication,” consumers have become very selective in the messages they view and absorb. This selection is typically made subconsciously in a split second and driven by emotion. […]
The pre-packaged agreement on file with the SEC calls for Clear Channel Outdoor Holdings, iHeart's billboard advertising operation, to be spun off from the company, with the holders of the term loan credit facility claims and the priority guaranteed notes maturing in 2023 to become the holders of the economic interest in the Outdoor operation. […]
Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. […]
Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. […]
To assess the value of an investment in a digital signage network, as well as to make necessary adjustments to maximize the impact of an installed network, it’s essential to measure ROI accurately. Measuring ROI for digital signage is sometimes a tricky process. […]
The six-year court battle over digital billboards in Rapid City is still ongoing. On Monday morning, the billboard advertising company Lamar was in court stating that they may be getting involved. Epic Outdoor Advertising has been in a legal battle with Rapid City after the city adopted an ordinance that banned animation and full motion video on billboards. […]
Sponsored feature. Broaden your reach. Generate more revenue from your digital signage network with programmatic advertising sales. […]
“Use of digital signage along highways is part of the layering and unity of messaging to reach affected communities, and supplements radio and mobile alerts,” said William B. “Brock” Long, administrator of the Federal Emergency Management Agency (FEMA). Background. […]
When we first re-engaged with TAB (now Geopath) over four years ago we noted that “ROI has become the basis for media budget allocations.” TAB had built a strong audience measurement system, helping the OOH industry evolve from circulation to audience, the common metric across all media. […]
oOh!media is now providing advertisers with independent reporting of Classic and Dynamic campaigns on its Road, Retail and Fly inventory following the successful integration of the Seedooh cloud-based platform. Chief Executive Officer Brendon Cook said after significant resource support by oOh! […]
