The Drum: Clear Channel’s RADAR suite uses mobile user data to target out-of-home audiences
RADAR allows advertisers to target the audiences in front of OOH structures instead of focusing on the structures themselves, Levi explains. “Out-of-home is a medium that people know in their gut that they like, and they know that it works,” says Levi. […]
thedrum.com
Wed, Oct 24, 2018 at 5:58 AM
Wed, Oct 24, 2018 at 5:58 AM