Eight consecutive years of revenue growth for Australian out-of-home ad sector (OOHMedia)
As it edges closer to being a $1 billion annual industry, just over 47 per cent of that revenue is now in digital billboards and signs. oOh!media, one of the biggest players, now has more than 8,000 of its 20,000 sites digitised, delivering 64 percent of its revenue. With its recently completed $570m purchase of Adshel from HT&E, that will only increase. […]
Tue, Oct 23, 2018 at 7:08 PM