Editors’ Picks

Protesters hang 17 crosses from Kentucky billboard advertising gun show

Seventeen crosses with the names and ages of the victims killed in last month’s Florida school massacre have been hung from a Kentucky billboard advertising a gun show. The Courier Journal reports it’s unclear who placed the white crosses on the front edge of the billboard advertising the gun show that occurred at the Kentucky Exposition Center in Louisville in late February. […]

canoe.com
Fri, Mar 9, 2018 at 5:24 AM

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An International Women’s Day Q&A with BroadSign’s Stephanie Gutnik

Stephanie joined Broadsign as a marketing copywriter five years ago, and she quickly worked her way up to vice president of business development. While Stephanie oversees global strategic ecosystems and demand-side partnerships, she is also on the Digital Signage Federation Board of Directors and participates in a collection of other industry committees. […]

broadsign.com
Fri, Mar 9, 2018 at 3:20 AM

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FBI uses more digital billboards and other new media for its “Top Ten Wanted” list (360AdWeek)

In 2007, the FBI first used digital billboards to help find fugitives, starting in Philadelphia. The multi-media reach of modern manhunts often prompts a domino effect of publicity. After Eric Frein allegedly shot two troopers in Pennsylvania in 2014, the FBI prepared a standard flyer. […]

360.advertisingweek.com
Fri, Mar 9, 2018 at 3:10 AM

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Outfront Media CFO reveals OOH ad giant’s strategy (Billboard Insider)

Outfront’s strategy is to shift from location selling to audience selling. We could try to do it as an industry. Very difficult to get people in a room to make a change like this. […]

billboardinsider.com
Thu, Mar 8, 2018 at 10:07 PM

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125 billboards (in and) outside of Boston, Mass.: MBTA mulls digitizing signs (Boston Business Journal)

The Massachusetts Bay Transportation Authority is considering converting old-fashioned roadside billboards on its property into digital displays — a step that would increase revenue for the cash-strapped agency but that has proven controversial in the past. The agency recently awarded a contract to Outfront Media Inc. […]

bizjournals.com
Thu, Mar 8, 2018 at 10:05 PM

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How to Make the Most of DSE 2018 (DSF)

With Integrated Systems Europe now in the rear-view mirror, our industry turns its collective attention to Digital Signage Expo later this month in Las Vegas. DSE isn’t the biggest tradeshow we attend in the US, but it’s certainly the show that’s most focused on digital signage. For that reason alone, I find DSE to be an accurate barometer of what to expect in the year ahead. […]

digitalsignagefederation.org
Thu, Mar 8, 2018 at 9:54 PM

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JCDecaux profit falls 14% in 2017 on tax charge (MarketWatch)

JCDecaux SA (DEC.FR) said on Thursday that its net profit decreased 14% in 2017 due to an unfavorable adjustment on deferred tax related to the new U.S. Federal tax rate. The outdoor advertising company said profit fell in 2017 to 193.7 million euros ($240.4 million) from EUR224.7 million a year earlier. […]

marketwatch.com
Thu, Mar 8, 2018 at 9:44 PM

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Clear Channel Outdoor’s parent iHeartMedia faces bankruptcy: how iHeart got here (Hypebot)

The fall of iHeartMedia began a decade ago when private equity firms Bain Capital and Thomas H. Lee Partners bought what was then called Clear Channel and financed the $20 billion deal with loans equal to 9 times the company’s pre-tax cash flow. That's 50% higher than the 6X leverage limit set by the federal government in 2013. […]

hypebot.com
Thu, Mar 8, 2018 at 9:42 PM

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JCDecaux: Full-Year 2017 Results

Adjusted revenue up +2.3% to €3,471.9 million, adjusted organic revenue up +3.2%; Adjusted operating margin of €653.5 million, up +1.1%; Adjusted EBIT, before impairment charge, of €358.1 million, up +1.9%; Net income Group share, before impairment charge, of €204.3 million, down -8.6%; Net income Group share of €193.7 million, down -13.8%; Adjusted free cash flow of €142.9 million, down -45.8%; Dividend per share proposed for the year 2017, to €0.56, in line with 2016; Adjusted organic revenue growth expected to be up around +2% in Q1 2018; JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended December 31st, 2017. […]

globenewswire.com
Thu, Mar 8, 2018 at 9:38 PM

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Reuters: France’s OOH ad operator JCDecaux sees slowing growth in first quarter

French outdoor advertising company JCDecaux said on Thursday it expects a slowdown in organic growth in the first quarter, due to the cancellation of a contract in Paris and a delay in the opening of the Guangzhou Baiyun airport Terminal 2 in China. The family-controlled group said it expects organic growth of around 2 percent in the first quarter. […]

reuters.com
Thu, Mar 8, 2018 at 7:05 PM

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Adshel NZ: Outdoor advertising set to get smarter

Outdoor advertising company Adshel NZ is talking up the potential for developments that could see digital outdoor advertising tuned to the number of people in an area, and for digital ads to go mobile. Adshel brought global channel strategist Mike Gamaroff and senior vice president- channel strategy, of mobile engagement company SITO, to New Zealand in February to meet with industry leaders. […]

computerworld.co.nz
Thu, Mar 8, 2018 at 7:03 PM

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BevTV Joins DPAA

BevTV Joins DPAA Network, Powered by Sellr, Engages Shoppers via On-aisle Devices at Wine and Liquor Stores   NEW YORK, March 8, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BevTV has joined the association. […]

dp-aa.org
Thu, Mar 8, 2018 at 10:56 AM

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Recreation retailer REI’s digital billboard campaign increases store traffic

Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? REI – the nation’s largest consumer co-op and specialty outdoor retailer used 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]

billboardinsider.com
Thu, Mar 8, 2018 at 5:58 AM

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Lamar launches new bus shelter ad inventory across Cleveland (Billboard Insider)

Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city of Cleveland. The first campaign, designed to promote Kent State University (KSU), one of the largest universities in Ohio, utilizes 15 of Lamar’s 500 bus shelters. […]

billboardinsider.com
Thu, Mar 8, 2018 at 1:12 AM

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Why Recreation Retailer REI Is Going Out-Of-Home For Its Outside-The-Box Marketing (AdExchanger)

When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. […]

adexchanger.com
Wed, Mar 7, 2018 at 6:09 PM

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