The new rules would favor out-of-home companies that are not dependent on “pipes” to deliver information that helps create valuable connections between brands and customers. […]
An Article by DSF Global DOOH Chair, Sheldon Silverman, In Sound and Communications Magazine Viewer data and client problem-solving skills are essential for success. It was the best of times; it was the worst of times. The year gone by was a fantastic one for digital out-of-home (DOOH), and, at the same time, a problematic one by the end of the year. […]
Billboard giant Clear Channel’s owner, IHeart Media (primarily a radio operator) has filed for Chapter 11 bankruptcy, blaming the monster debt load of over $20 BILLION incurred in a private equity buyout around the time of the financial crisis of 2007. It seems most of Clear Channel has been gasping for air over the last 10 years, as part of the drowning debt. […]
Less is more when it comes to billboard advertising. Freeway billboards line Interstate 15 in Utah County, vying for visual space with freeway exit signs, office and industrial buildings that line the speedway and views of the distant mountain ranges. Utah County has its share of memorable billboards and utterly forgettable ones. […]
French beauty products giant L’Oreal has acquired ModiFace, a Toronto software shop that had carved a very active niche in AI-driven augmented reality experiences like interactive mirrors. ModiFace has done a series of very active 3-D virtual mirrors for top retail beauty brands like Sephora, as well as a lot of work for smartphone apps and even manufacturers. […]
Guest Post: Debbie DeWitt, Visix You’ve spent quite a bit of time and money choosing and implementing a comprehensive digital signage solution for your organization. […]
I get this question a lot from my clients, especially the ones who are trying to make the most of their marketing dollar (which, as you can expect, is nearly all of them). Whether they are a local brand or a national chain, my answer to them is the same. “Absolutely. […]
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US airport traffic is at an all time high. Here are the companies which will benefit most from increased air traffic because they have the most extensive US airport advertising presence. Insider culled the stats from each company’s website. […]
Guest Post: John C. Wang, IAdea To me, the journey in the digital signage business has been always about making high-quality, scalable digital signage systems openly accessible to anyone in the industry. John Wang Back in the early 2000’s, digital signage started as monolithic, proprietary systems. […]
5 ways digital displays help patients and staff members: 1. Make wait-times more bearable In clinics, patients often perceive wait times as longer than they really are. Streaming the news, social media feeds and other media feeds entertain visitors to reduce perceived waiting times. […]
The week includes events for retail, employee communications, smart cities, digital out of home and of course digital signage. MONDAY APRIL 30: 14.00 – 16.30 Beaver Group & Google – Digital Signage Masterclass. 18.00 – 20.00 Official Launch Party sponsored by infiLED @ Tramp – Invite Only. […]
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As iHeart teeters on bankruptcy—and teeters and teeters—we ought to be thinking not of music at all but of billboards, many many thousands of them across the U.S. and indeed around the world. These are the billboards that belong to Clear Channel Outdoor, a division of iHeartMedia. […]
Out-of-Home (OOH) advertising is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope. Since the advent of Digital Out-of-Home (DOOH) the effectiveness of the medium has nearly doubled, and this is only the beginning. […]
