When we first re-engaged with TAB (now Geopath) over four years ago we noted that “ROI has become the basis for media budget allocations.” TAB had built a strong audience measurement system, helping the OOH industry evolve from circulation to audience, the common metric across all media. […]
oOh!media is now providing advertisers with independent reporting of Classic and Dynamic campaigns on its Road, Retail and Fly inventory following the successful integration of the Seedooh cloud-based platform. Chief Executive Officer Brendon Cook said after significant resource support by oOh! […]
Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp's President & CEO, to learn more about the company. A DPAA-sponsored feature. […]
Location intelligence provides a way to reveal relationships between data sets that might not have otherwise been obvious. As for out-of-home, applying a geocentric approach to measure advertising impact yields significantly more insightful and accurate results. […]
Re-sellers are always asking what are the key trends for video walls in 2018. Here a few key ideas. • Visualization and collaboration outside the control room: Dashboards, huddle rooms, executive offices. […]
Mirror touch screens are a new and exciting way to grab customer’s attention. Some may pass a Mirror Touch Screen off as a gimmick but if used correctly then Mirror Touch Screens can have you engaging and interacting with customers like never before. Before continuing on with this blog I would recommend reading part 1 and part 2 of our guide on creating Touch Screen Content. […]
Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world. With our eyes strained by inundated social feeds, the appeal of the humble poster has never been more evident. […]
There’s an enormous audience in their 20s and 30s with more media choices than ever, making it tough to reach them. That’s why any millennial campaign should include out-of-home. OOH is media-agnostic, immune to ad-blockers and available to everyone. […]
Have you ever wondered how boring it would be driving on a highway or a high street without seeing some exciting out of home advertising message or execution?. You know those ones that make you smile, remind you of an action you need to take, spark up a conversation with your passenger or remind you of childhood memories. […]
Following the most successful Integrated Systems Europe (ISE) event ever, Blooloop gives you the top line from the ISE 2018 Facts and Figures report. Get the lowdown on the most popular technologies and the inside track on the people who attended. ise 2018 facts and figure report coverISE has been growing steadily since its inception 15 years ago. […]
All corporate buildings and retailers want to create a good atmosphere for visitors, either by delivering relaxing or engaging content that puts a visitor at ease and offers them key information about the company. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions. […]
Seventeen crosses with the names and ages of the victims killed in last month’s Florida school massacre have been hung from a Kentucky billboard advertising a gun show. The Courier Journal reports it’s unclear who placed the white crosses on the front edge of the billboard advertising the gun show that occurred at the Kentucky Exposition Center in Louisville in late February. […]
Stephanie joined Broadsign as a marketing copywriter five years ago, and she quickly worked her way up to vice president of business development. While Stephanie oversees global strategic ecosystems and demand-side partnerships, she is also on the Digital Signage Federation Board of Directors and participates in a collection of other industry committees. […]
In 2007, the FBI first used digital billboards to help find fugitives, starting in Philadelphia. The multi-media reach of modern manhunts often prompts a domino effect of publicity. After Eric Frein allegedly shot two troopers in Pennsylvania in 2014, the FBI prepared a standard flyer. […]
Outfront’s strategy is to shift from location selling to audience selling. We could try to do it as an industry. Very difficult to get people in a room to make a change like this. […]
