Editors’ Picks

SXSW serendipity and the future of digital out-of-home advertising (Ben Putland, via Linkedin)

The first time I attended SXSW in 2014 was on very short notice, we had made it to the interactive award finals in the activism category. I turned up after a ten day project in Las Vegas and was blown away with huge range of things on offer. I’d had no plan other than to attend the awards and I just rolled with it and had a great time but didn’t gain as much insight as I would have liked. […]

linkedin.com
Wed, Mar 21, 2018 at 12:50 AM

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Identity data firm Neustar moves to expand its share of DOOH ad market

Neustar, a US "tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries" (Wikipedia), recently joined DPAA. The move confirms Neustar's intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. […]

Editorial
Tue, Mar 20, 2018 at 8:59 PM

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Opinion: What’s next for Clear Channel Outdoor (Billboard Insider)

There are several scenarios that could play out. Can you review the most likely outcomes? There are still several different ways this could play out: Liberty could buy the debt to float iHeart through bankruptcy, then spin the Outdoor as I believe they have stated publicly that their primary interest is tying iHeart’s terrestrial radio to Liberty’s holdings with Sirius XM and Pandora. […]

billboardinsider.com
Tue, Mar 20, 2018 at 5:05 PM

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Regulating Billboards: Two Cases You Should Know (Cities Speak)

U.S. Courts are currently considering challenges to the longstanding laws that have protected communities — potentially to the detriment of communities and the Out of Home (OOH) advertising industry. It all stems from a case that went before the Supreme Court in 2015, Reed v. […]

citiesspeak.org
Tue, Mar 20, 2018 at 4:55 PM

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12 Musts for an Out-of-Home Easement (Billboard Insider)

An out of home easement gives a billboard company the right to (1) construct, maintain and access a billboard on land it does not own (2) access a billboard on land across land that someone else owns. Most of the easement agreements which Insider sees are perpetual in exchange for a one-time cash payment. Out of home companies purchase a permanent easement to avoid lease renewal risk. […]

billboardinsider.com
Tue, Mar 20, 2018 at 4:53 PM

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“NYC Facts” DOOH campaign on LinkNYC network (Next City)

“Those are just things that stop you in your tracks and you go, huh, I didn’t know that,” Villegas says. “It’s nice to not just see someone selling me a phone plan or a movie trailer. It’s nice to see just facts. […]

nextcity.org
Tue, Mar 20, 2018 at 7:57 AM

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Co-founder of laser projection company Lightvert claims he has the key to the future of out-of-home advertising

On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of its roof. The 20-metre mobile mast, claim its creators, is the future of outdoor billboard advertising; a new, disruptive technology in a field that - LED video screens notwithstanding - hasn't strayed too far beyond basic precepts of paper plastered to wood. […]

just-drinks.com
Tue, Mar 20, 2018 at 7:17 AM

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Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood

Programmatic buying is still almost entirely associated with digital media, but the time might not be far when creative is routinely served in real time on outdoor advertising displays. […]

youtube.com
Tue, Mar 20, 2018 at 5:35 AM

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ATM ad network Itellio joins DPAA

Founded in 2011, iTellio is a digital place-based advertising network. Our distribution is centered around convenience stores and big box retailers in urban city centers. Our core product utilizes anonymous facial detection to connect brands with targeted demographics. […]

dp-aa.org
Tue, Mar 20, 2018 at 5:21 AM

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WSJ: JCDecaux Sets Sights On U.S. Rivals

French outdoor advertising company has monitored Outfront Media and Clear Channel for years. JCDecaux SA is considering a bid for one of its U.S. competitors, fueled in part by the U.S. […]

blogs.wsj.com
Mon, Mar 19, 2018 at 7:54 PM

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Potential OOH market consolidation as JCDecaux “expressed interest” in Clear Channel Outdoor’s assets (Printing Impressions)

While Clear Channel Outdoor Holdings, Inc. and its subsidiaries did not commence Chapter 11 proceedings last week, French advertising company JCDecaux SA has expressed interest in the billboard subsidiary. JCDecaux SA’s network of outdoor advertising displays is one of the largest in the global media industry. […]

piworld.com
Mon, Mar 19, 2018 at 7:50 PM

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Five Last-Minute Tips for DSE 2018 (DSConnection)

In less than a week, the ribbon will be cut to open the exhibit hall floor, and DSE 2018 will officially be under way. You’ve probably already made at least a mental checklist of things to pack and things to do once you get to Las Vegas, but be sure to remember these last-minute tips for getting the most out of this year’s show. […]

digitalsignageconnection.com
Mon, Mar 19, 2018 at 7:24 PM

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10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning (EMC Outdoor)

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]

emcoutdoor.com
Mon, Mar 19, 2018 at 11:58 AM

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oOh! secures advertising rights to Qantas in-flight entertainment

  oOh!media is transforming the way marketers can access Qantas flyers after being awarded the advertising rights for Qantas’ Inflight Entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey. […]

Mon, Mar 19, 2018 at 7:07 AM

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The Body Shop launches first-ever U.S. out-of-home advertising Campaign

Newest 'Forever Against Animal Testing' ads reach audiences on-the-go in OUTFRONT Media's prime locations, including New York City's first Liveboards installation outside of transit. […]

prnewswire.com
Mon, Mar 19, 2018 at 5:12 AM

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