Broadsign Direct campaign planning platform is understood by every DOOH buyer
The loops, slots and flights lingo traditionally used to sell DOOH isn’t what the majority of digital media buyers are used to. Instead, they work with audiences, impressions and cost per thousand (CPM). With Broadsign Direct, media owners now have the flexibility to plan and price DOOH campaigns in terms and numbers that work for every buyer. […]
Thu, Apr 5, 2018 at 2:07 AM