Editors’ Picks

16:9: Struggling German Visual Solutions Firm Eyevis Acquired By Chinese LED Giant Leyard

The big LED display manufacturer Leyard, based in China, has acquired the German video wall and display cube company eyevis – giving the company a greater sales and marketing foothold in western Europe and into the Middle East. The announcement names both Leyard and Portland, OR-based Planar (which Leyard acquired) as the companies leading the deal. […]

sixteen-nine.net
Tue, Apr 17, 2018 at 1:17 PM

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Where the out of home companies are in the US, Canada and the Caribbean (Billboard Insider)

Insider has a database of 424 out of home companies headquartered in the United States, Canada and the Caribbean. We are discovering new companies every day. Here are the five states which are headquarters to the most out of home companies. […]

billboardinsider.com
Tue, Apr 17, 2018 at 7:12 AM

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Bloomberg: Post-Sorrell WPP Breakup Theories Abound: Sell Kantar to PR

The sudden exit of Sorrell, who held together the global network of more than 400 units, opens WPP up to reorganize and potentially attract bids for various divisions as its strategy shifts. Roberto Quarta, now interim executive chairman, says the company needs to optimize its portfolio. […]

bloombergquint.com
Tue, Apr 17, 2018 at 5:20 AM

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Adshel to offer DOOH ad buying platform that can target commuters with contextually relevant campaigns (Mumbrella)

The new initiative is part of CEO Mike Tyquin’s push for targeting capabilities and a move towards an online advertising-style model. It comes off the back of Adshel’s research, which found contextually relevant ads which run on digital screens are 19% more effective than ‘generic ads’. […]

mumbrella.com.au
Mon, Apr 16, 2018 at 7:09 PM

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MediaPost: The Trusty Old Billboard Becoming A New Social Media Hit

The growth of digital, and particularly social media and smartphones, is changing the outdoor business, and Dash Two has placed its emphasis on ads appealing to the youth culture and appearing giant sized. […]

mediapost.com
Mon, Apr 16, 2018 at 6:56 PM

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The O2 Arena is replacing all print signs with networked digital signage from Cisco (Computer World UK)

After seeing a good boost in food and drinks sales thanks to more dynamic digital signage at some of its primary concessions, the arena, which is one of AEG's flagship venues in Europe, is steadily expanding its use of the underpinning Cisco technology. […]

computerworlduk.com
Mon, Apr 16, 2018 at 6:10 PM

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16:9: How We Demystified Shelf Digital Tags, And Put Them To Use

Guest Post: Matt Downey, Freshwater Digital Matt Downey A couple of years ago my company started researching and contacting e-paper (or ESL manufacturers, as they’re commonly referred to) to learn more about the requirements, capabilities, and costs of digital shelf tags. We’re a digital signage solutions company to the core, but this new technology intrigued us. […]

sixteen-nine.net
Mon, Apr 16, 2018 at 11:38 AM

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Change Abounds in the Agency World (OAAA)

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where virtually all economic models are being disrupted by massive transformation. […]

specialreports.oaaa.org
Mon, Apr 16, 2018 at 10:14 AM

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Why Congress Wants to Get Rid of the Bonus Act (OAAA)

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specialreports.oaaa.org
Mon, Apr 16, 2018 at 8:37 AM

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OOH Ad Agency Billups Appoints Ex-Kinetic CEO David Krupp as Chief Revenue Officer (OOHToday)

Krupp joins Billups from Kinetic North America, a WPP company and the largest OOH agency in the North America. As CEO, he oversaw four offices, 110 employees and over 200 clients. During his tenure, billings grew 20% and Kinetic was the most awarded domestic OOH specialist agency. […]

oohtoday.com
Mon, Apr 16, 2018 at 7:32 AM

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Billboard Legal: Mitigating End of Lease Costs (Billboard Insider)

The cost of removing a billboard and restoring a property to pre-existing condition can be substantial if you are putting a billboard in an area with poor soil or in an area that might be subject to improvements. A landlord might try to use a pre-existing conditions clause to extract rent concessions. […]

billboardinsider.com
Mon, Apr 16, 2018 at 5:49 AM

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The ABCs of Out-Of-Home Measurement (EMC Outdoor)

For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. […]

emcoutdoor.com
Sun, Apr 15, 2018 at 6:55 PM

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Reuters: Ad king Sorrell’s abdication leaves WPP at crossroads

Martin Sorrell’s sudden exit from WPP marks a shocking end to the career of a chief executive who through sheer force of personality made it the world’s biggest advertising firm. WPP did not give any details of the allegation and Sorrell denied the charges, initially saying that he understood the need to investigate. […]

ca.reuters.com
Sun, Apr 15, 2018 at 7:00 AM

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Conservative think tanks call billboard law unconstitutional (Billboard Insider)

“Tennessee’s statutory and regulatory framework for ‘billboards’ presents an irrational, unnecessary, and overly expansive restriction on the constitutionally guaranteed freedoms of speech and expression,” said Cato’s 21-page brief submitted to the US Sixth Circuit Court of Appeals. […]

billboardinsider.com
Sat, Apr 14, 2018 at 6:54 PM

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Update on consumer privacy regulation in Europe and the US that could affect OOH (Billboard Insider)

Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. […]

billboardinsider.com
Sat, Apr 14, 2018 at 6:50 PM

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