Editors’ Picks

How brands use OOH-triggered retargeting (AdExchanger)

Avertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media, geofence their billboards to retarget consumers online, while platforms like Facebook let retailers use offline purchase data to create Custom Audiences through an offline conversion API. […]

adexchanger.com
Tue, Apr 17, 2018 at 6:18 PM

Permalink

Global Ad Spend Forecasts by Medium Through 2020 (Marketing Profs)

Zenith estimates global expenditure on mobile advertising was $107 billion in 2017, accounting for 53% of total Internet ad expenditure and 20% of total advertising expenditure. Zenith forecasts mobile advertising will account for 66% of Internet ad expenditure in 2020 and 29% of all ad expenditure. […]

marketingprofs.com
Tue, Apr 17, 2018 at 6:10 PM

Permalink

bMedia outdoor advertising co. acquires 180 of Lamar’s billboards in Puerto Rico.

bMedia Group, a Puerto Rico company founded in 2008 closed on the acquisition of the assets of Lamar Advertising of Puerto Rico, from Lamar Advertising Company, a multinational outdoor advertising company. Through the transaction, bMedia — owned and directed by two young Puerto Rican entrepreneurs — took over 180 billboards formerly operated by Lamar, which now apparently exits the market. […]

newsismybusiness.com
Tue, Apr 17, 2018 at 6:07 PM

Permalink

GO2018 Speaker Jayanta Jenkins: How Twitter Uses OOH advertising (OOHToday)

I’ve always been struck by how powerful the OOH medium is to deliver simple but iconic messages. I’ve been at agencies and among leaders who use the medium in really powerful ways. For a tech company like Twitter to use this OOH, it just kind of tells you about the power of the medium. […]

oohtoday.com
Tue, Apr 17, 2018 at 6:05 PM

Permalink

OOh!Media Invests In New DOOH Trading Platform And Machine Learning (Which-50)

After 16 months of development oOh!Media is ramping up the number internal users on its new trading platform over the next few weeks. The out of home advertising company built the platform in-house to allow its sales staff to sell its digital assets faster and with more flexibility. […]

which-50.com
Tue, Apr 17, 2018 at 5:53 PM

Permalink

5 Major Trends That Will Spark Airport Screen Evolution (Aviation Pros)

1. More digital screens and better software systems will be installed as replacements to static message boards. 2. Audience intelligence technology will provide airports and advertisers with unprecedented insight into who is in front of the screens. […]

aviationpros.com
Tue, Apr 17, 2018 at 5:03 PM

Permalink

The Drum: Data-driven media buys that quickly boost sales

Intersection’s Link kiosks: With a monthly reach of 44m (Source: Geopath), anyone walking the streets of New York or London has seen a Link kiosk. It’s the sleek digital obelisks that offer beautifully displayed content, free wifi, phone calls, device charging and tablets for local search. These are savvy technologies that are only growing in number. […]

thedrum.com
Tue, Apr 17, 2018 at 4:45 PM

Permalink

16:9: LED And The Perils Of Public Reach

Medium to fine pitch LED displays can have tremendous visual impact in the right environment, but the thing customers should always bear in mind is that the little surface-mounted LED chips that produce the colored light are fragile – attached to their substrates with microscopic wiring. […]

sixteen-nine.net
Tue, Apr 17, 2018 at 3:39 PM

Permalink

16:9: Struggling German Visual Solutions Firm Eyevis Acquired By Chinese LED Giant Leyard

The big LED display manufacturer Leyard, based in China, has acquired the German video wall and display cube company eyevis – giving the company a greater sales and marketing foothold in western Europe and into the Middle East. The announcement names both Leyard and Portland, OR-based Planar (which Leyard acquired) as the companies leading the deal. […]

sixteen-nine.net
Tue, Apr 17, 2018 at 1:17 PM

Permalink

Where the out of home companies are in the US, Canada and the Caribbean (Billboard Insider)

Insider has a database of 424 out of home companies headquartered in the United States, Canada and the Caribbean. We are discovering new companies every day. Here are the five states which are headquarters to the most out of home companies. […]

billboardinsider.com
Tue, Apr 17, 2018 at 7:12 AM

Permalink

Bloomberg: Post-Sorrell WPP Breakup Theories Abound: Sell Kantar to PR

The sudden exit of Sorrell, who held together the global network of more than 400 units, opens WPP up to reorganize and potentially attract bids for various divisions as its strategy shifts. Roberto Quarta, now interim executive chairman, says the company needs to optimize its portfolio. […]

bloombergquint.com
Tue, Apr 17, 2018 at 5:20 AM

Permalink

Adshel to offer DOOH ad buying platform that can target commuters with contextually relevant campaigns (Mumbrella)

The new initiative is part of CEO Mike Tyquin’s push for targeting capabilities and a move towards an online advertising-style model. It comes off the back of Adshel’s research, which found contextually relevant ads which run on digital screens are 19% more effective than ‘generic ads’. […]

mumbrella.com.au
Mon, Apr 16, 2018 at 7:09 PM

Permalink

MediaPost: The Trusty Old Billboard Becoming A New Social Media Hit

The growth of digital, and particularly social media and smartphones, is changing the outdoor business, and Dash Two has placed its emphasis on ads appealing to the youth culture and appearing giant sized. […]

mediapost.com
Mon, Apr 16, 2018 at 6:56 PM

Permalink

The O2 Arena is replacing all print signs with networked digital signage from Cisco (Computer World UK)

After seeing a good boost in food and drinks sales thanks to more dynamic digital signage at some of its primary concessions, the arena, which is one of AEG's flagship venues in Europe, is steadily expanding its use of the underpinning Cisco technology. […]

computerworlduk.com
Mon, Apr 16, 2018 at 6:10 PM

Permalink

16:9: How We Demystified Shelf Digital Tags, And Put Them To Use

Guest Post: Matt Downey, Freshwater Digital Matt Downey A couple of years ago my company started researching and contacting e-paper (or ESL manufacturers, as they’re commonly referred to) to learn more about the requirements, capabilities, and costs of digital shelf tags. We’re a digital signage solutions company to the core, but this new technology intrigued us. […]

sixteen-nine.net
Mon, Apr 16, 2018 at 11:38 AM

Permalink