How brands use OOH-triggered retargeting (AdExchanger)
Avertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media, geofence their billboards to retarget consumers online, while platforms like Facebook let retailers use offline purchase data to create Custom Audiences through an offline conversion API. […]
Tue, Apr 17, 2018 at 6:18 PM