Advertisers of summer events and experiences can benefit from OOH (Media Village)
Researchers have found that the way to reach Millennials is through the "go-out economy." After all, 78% of Millennials spend money on live experiences, and more brands are developing business models based on people leaving their home and going outdoors and experiencing "moment in time" events. The shift of consumer spending towards experiences isn't just a Millennial thing. […]
Wed, Apr 25, 2018 at 2:20 PM