Tuesday, April 30, 2024

Editors’ Picks

Wednesday, April 25, 2018 Wed, Apr 25, 2018

Advertisers of summer events and experiences can benefit from OOH (Media Village)

Researchers have found that the way to reach Millennials is through the "go-out economy." After all, 78% of Millennials spend money on live experiences, and more brands are developing business models based on people leaving their home and going outdoors and experiencing "moment in time" events. The shift of consumer spending towards experiences isn't just a Millennial thing. […]

mediavillage.com
Wed, Apr 25, 2018 at 2:20 PM

Tuesday, April 24, 2018 Tue, Apr 24, 2018

US Out-of-Home Ad Spend Grows Again in 2017; Big Tech Among Top Advertisers (Marketing Charts)

Out-of-home (OOH) has been one of the most resilient traditional media advertising types in the US in recent years, though much of that has been the result of growth in digital out-of-home spending. The medium’s resilience may be due in part to its appeal with consumers: a recent study ranked outdoor ads second only to cinema advertising in terms of positive receptiveness to ads in the US. […]

marketingcharts.com
Tue, Apr 24, 2018 at 5:00 AM

Monday, April 23, 2018 Mon, Apr 23, 2018

Digital Signage Summit Europe July 4-5 Frankfurt: updated schedule and info (AVInteractive)

DSS Europe takes place on 4-5 July, 2018 at the Sheraton Hotel at Frankfurt Airport in Germany. This will be the first time DSS Europe will be staged in a city other than in its long-term Munich base. The event is a joint venture between Integrated Systems Events, producer of the Integrated Systems Europe exhibition, and invidis consulting, a German digital signage consultancy. […]

avinteractive.com
Mon, Apr 23, 2018 at 7:07 PM

APN Outdoor renews three major transport ad contracts with Brisbane, Melbourne and Adelaide (PrintPro)

APN Outdoor has managed to hold on to three of its key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield Airports, for what the company says is multiple years. The company says transport for Brisbane covers the advertising rights for more than 4,000 panels across nearly 1,200 vehicles in metropolitan Brisbane in its contract APN has held for more than 30 years. […]

proprint.com.au
Mon, Apr 23, 2018 at 7:34 AM

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