Editors’ Picks

16:9: RMG Brings Symon Brand Back To Its Digital Signage Offer

RMG Networks has revived the Symon brand – which was disappeared some five years ago when RMG acquired the Dallas-based business visual messaging company, Symon Communications. RMG is still the corporate entity, but the enterprise (on-premise) software platform will be called Symon. The relatively new cloud-based CMS will continue to be marketed as Korbyt. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 8:18 AM

Permalink

ISE and Digital Signage Summit to present technologies that may save retail (Retail Week)

Retailers are challenged to create in-store experiences that can scale beyond flagship installations and maintain consistency. Technology, and the clever deployment of it, can be the difference between a seamless customer journey and a retail nightmare. […]

retail-week.com
Thu, Dec 13, 2018 at 7:34 AM

Permalink

Digital Signage Case Study – Falcon News (Allsee Tech)

Background Premier Stores are a brand of local newsagent stores owned by independent retailers throughout the UK. With over 3,000 stores they are one of the UK’s leading convenience store companies. Bob Sood is the proprietor of one of these stores and came to one of our partners in September 2018. […]

allsee-tech.com
Thu, Dec 13, 2018 at 6:21 AM

Permalink

16:9: Video: LAX Int’L Terminal Gets Content Refresh For Iconic Digital Signage Install

The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the media concession for the airport, the content is being refreshed. This is a loop showing the content being developed for the seven big display elements in the post-security part of the terminal, as developed by the Paris-based experiential content shop Admemori. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 5:33 AM

Permalink

Our favorite billboard campaigns of 2018 (BroadSign)

To round up the year, we thought we’d call out some of our favourite examples of great campaigns that pushed the medium forward, presented in no particular order. Emergency route – JCDecaux. Even a few seconds can make a difference in an emergency, which makes the chronic traffic congestion that plagues so many cities a huge problem for emergency responders. […]

broadsign.com
Thu, Dec 13, 2018 at 4:04 AM

Permalink

Experts: Digital OOH is likely to enter the mainstream in 2019 (ExchangeWire)

“DOOH feels like display did in 2010. Programmatic access to the major DOOH suppliers has democratised the buying process and blown open a door for startups to innovate in the space. The ways to plan and buy OOH in this new world will be hotly debated; but at minimum the increased competition will give brands the position to negotiate more transparency with the main specialists. […]

exchangewire.com
Wed, Dec 12, 2018 at 6:42 PM

Permalink

Why do some OOH campaigns succeed and others fail? (Billboard Insider)

Jodi Senese is the Chief Marketing Officer at OUTFRONT Media. The best digital out-of-home campaigns leverage digital offerings in unique and creative ways. A few come to mind from this year alone. […]

billboardinsider.com
Wed, Dec 12, 2018 at 6:15 PM

Permalink

Programmatic self-serve ad platform Adelphic integrates DOOH inventory from Rubicon Project (PPC land)

Adelphic says advertisers can access DOOH inventory in multiple formats and locations from Broadsign, available alongside Clear Channel Outdoor, Captivate, and Zoom, all available through Rubicon Project’s private marketplace PMP. Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. […]

ppc.land
Wed, Dec 12, 2018 at 6:14 PM

Permalink

16:9: Why Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops

There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different approach. Firefly describes itself as the first mobility-based SmartScreens platform – an advertising media firm that gets it footprint and scale from the rideshare industry. […]

sixteen-nine.net
Wed, Dec 12, 2018 at 5:17 PM

Permalink

16:9: STRATACACHE Acquires Chinese Specialty DisplayCo; Rebrands As Scala China

There is now a Scala China, in the wake of parent company STRATACACHE acquiring a tablet and computing device manufacturing company based in Ningbo, China. The company, formerly known as POPSCREENS, is now Scala China – positioned as a solution for interactive retail displays. The deal gets CEO Chris Riegel a 250,000 square foot manufacturing facility, and more than 125 new employees. […]

sixteen-nine.net
Wed, Dec 12, 2018 at 3:00 AM

Permalink

Tractor Outdoor and UrbanSigns merge DOOH assets in Cape Town (Bizcommunity)

"By collaborating we are merging our large-scale portfolios and expertise to allow our clients to target multiple key locations specifically aimed at their target market and maximising their unique reach. […]

bizcommunity.com
Wed, Dec 12, 2018 at 1:25 AM

Permalink

Malaysia’s ad tech firm creates tool to measure efficacy of OOH advertising (Mumbrella)

According to Moving Walls, nearly 100 brands have signed up for this analysis including Unilever, McDonald’s, BMW and Puma. The only input Moving Walls says it requires from marketers is the location of their billboards. […]

mumbrella.asia
Tue, Dec 11, 2018 at 5:22 PM

Permalink

“IoT in Action” event in New York, January 14, 1029

Retailers are looking to IoT technology to respond to digitally connect the physical store, address changing customer demands and automate operations. This is especially true now as new secure and connected IoT devices are coming to market at scale. […]

iotbusinessnews.com
Tue, Dec 11, 2018 at 5:20 PM

Permalink

2019 Digital Retail Forum in Johannesburg January 30 (Media Update)

Hundreds of Africa’s retail and technology leaders will get together to engage and give insights on emerging technology trends that are disrupting the retail sector. The theme for 2019 is 'Harnessing Digital Technology for Next-Level Customer-Centred Retailing'. […]

mediaupdate.co.za
Tue, Dec 11, 2018 at 5:17 PM

Permalink

2019 OOH Trends To Watch (OOHToday)

2018 marked a tipping point for the OOH industry, with digital OOH (DOOH) advertising surpassing traditional OOH for the first time. According to Pricewaterhouse Coopers (PwC)[1], digital OOH advertising spend hit $659 million midway through the year, up 9 percent. Meanwhile, traditional OOH advertising spend reached $621 million, slumping 6 percent. […]

oohtoday.com
Tue, Dec 11, 2018 at 4:25 PM

Permalink