Editors’ Picks

Out-of-Home Advertising Fuels Growth for Outfront Media (REIT)

Outfront Media Inc. , a New York-based company, is part of a generation of REITs that puts a modern twist on commercial real estate. Instead of owning sprawling campuses or super-tall office towers, it owns, permits and leases real estate to advertising tenants and wireless carriers on structures ranging from highway billboards to train platforms. […]

reit.com
Sun, May 13, 2018 at 4:50 PM

Permalink

Up to 8% of outdoor ads are not delivered correctly, claims compliance company as it relaunches viewability product (Mumbrella)

Advertisers will be able to check whether outdoor ads are actually delivering on their promises, with the relaunch of outdoor advertising compliance company OIS’ viewability product. […]

mumbrella.com.au
Sun, May 13, 2018 at 4:47 PM

Permalink

NYPost: How much will the Jolly Green Giant pay to be on Times Square digital billboards?

The placement doesn’t come cheap. B&G and Sherwood Outdoor, which owns the signs, won’t reveal the ad spend, but the last occupant of the billboards, Budweiser, was said to be paying about $3.4 million a year for a low-tech vinyl display. (Budweiser still has its own LED display at One Times Square.) The Green Giant is believed to be paying north of $4 million. […]

nypost.com
Sun, May 13, 2018 at 4:44 PM

Permalink

DOOH campaign case study: APN Outdoor’s XtrackTV delivers results for Pureprofile (Mumbrella)

Pureprofile used APN Outdoor’s national digital rail network to encourage commuters to download and engage with their online research panel. Run exclusively through XtrackTV, the campaign yielded an outstanding 121% increase in Pureprofile app downloads (compared to the prior 12 week average), as well as a 35% increase in Pureprofile panel registrations during the period. […]

apnoutdoor.com.au
Fri, May 11, 2018 at 4:18 PM

Permalink

Industry bodies cry foul over TfL plans to ban junk food ads (Campaign)

The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites. […]

campaignlive.co.uk
Fri, May 11, 2018 at 4:12 PM

Permalink

Three reasons why stores need digital signage (Retail Week)

The digitisation of the store is essential in a competitive market where retail trends are being driven by the tech-enabled, hyper-connected consumer. 1. Reduction in overheads associated with bricks-and-mortar assets. […]

retail-week.com
Fri, May 11, 2018 at 4:03 PM

Permalink

6 effective ways to use digital signage in the parking industry (DSToday)

The world's largest car parking lot is the West Edmonton Mall facility located in Alberta, Canada. It has a whopping 20,000 spaces, plus 10,000 extra spaces in an adjoining overflow car park. […]

digitalsignagetoday.com
Fri, May 11, 2018 at 3:59 PM

Permalink

Digital signage trends in 2018 (Signmedia)

The past year has been a banner one for digital displays. Key categories for large-format and/or interactive displays outperformed previous years to deliver positive, double-digit growth across a growing number of sectors, from entertainment, retail and commercial to small businesses and education. There are a number of reasons behind the strong growth trends. […]

signmedia.ca
Fri, May 11, 2018 at 3:57 PM

Permalink

Useful Chart: Mobile/Digital and OOH are the only formats projected to grow (Twitter)

 […]

digitalsignagepulse.com
Fri, May 11, 2018 at 7:10 AM

Permalink

How Out-of-Home Media Improves Public Safety (Cities Speak)

On April 20, 2018 I attended the ceremony for recipients of the FBI’s 2017 Distinguished Community Leaders Award at FBI headquarters in Washington D.C., where Clear Channel Outdoor (CCO) was among a select few recognized by FBI Director Chris Wray for exemplary public service. […]

Fri, May 11, 2018 at 7:07 AM

Permalink

How to Use Digital Signage To Build Loyalty in Your Veterinary Waiting Room (VMD Today)

As the veterinary industry continues to experience exponential growth, competition among practices has skyrocketed. To gain new clients — and keep existing ones — practices need to understand that consumers are looking not only for quality health care for their pets but also a quality experience for themselves. And that race for quality starts in your waiting room. […]

vmdtoday.com
Fri, May 11, 2018 at 5:32 AM

Permalink

What is DOOH Advertising? (BroadSign)

Digital out-of-home (DOOH) advertising is one of the hottest trends in marketing. DOOH refers to digital media that appears in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in businesses like malls and healthcare providers. […]

broadsign.com
Fri, May 11, 2018 at 4:44 AM

Permalink

Why Top Brands Spend More on Out-of-Home Advertising (EMC Outdoor)

The top 20 brands employing Out of Home advertising in 2017 were McDonalds, Apple, Geico, American Express, Google, Amazon, Coca-Cola, HBO, Verizon, Chevrolet, Netflix, Warner Bros Pictures, Sprint, State Farm, AT&T, Metro PCS, Samsung, Disney, Toyota, and Comcast. […]

emcoutdoor.com
Thu, May 10, 2018 at 6:02 PM

Permalink

UK retailers want accurate location data but are unable to get it in the current market (Mobile Marketing)

62 per cent of retailers believe that high levels of accuracy is an important trait to have in location data, with 57 per cent wanting this accuracy to lie between one and five metres, but these levels of accuracy are very rarely the case. […]

mobilemarketingmagazine.com
Thu, May 10, 2018 at 5:38 PM

Permalink

Digital Signage ROO vs. ROI (CIO Review)

You will need to validate expenditures as it relates to Return on Investment (ROI) and Return on Objective (ROO). To determine ROI and ROO, you must define the function of your digital signage. […]

digital-signage.cioreview.com
Thu, May 10, 2018 at 5:28 PM

Permalink