Experts: Digital OOH is likely to enter the mainstream in 2019 (ExchangeWire)
“DOOH feels like display did in 2010. Programmatic access to the major DOOH suppliers has democratised the buying process and blown open a door for startups to innovate in the space. The ways to plan and buy OOH in this new world will be hotly debated; but at minimum the increased competition will give brands the position to negotiate more transparency with the main specialists. […]
Wed, Dec 12, 2018 at 6:42 PM