2019 OOH Trends To Watch (OOHToday)
2018 marked a tipping point for the OOH industry, with digital OOH (DOOH) advertising surpassing traditional OOH for the first time. According to Pricewaterhouse Coopers (PwC)[1], digital OOH advertising spend hit $659 million midway through the year, up 9 percent. Meanwhile, traditional OOH advertising spend reached $621 million, slumping 6 percent. […]
Tue, Dec 11, 2018 at 4:25 PM