Programmatic self-serve ad platform Adelphic integrates DOOH inventory from Rubicon Project (PPC land)
Adelphic says advertisers can access DOOH inventory in multiple formats and locations from Broadsign, available alongside Clear Channel Outdoor, Captivate, and Zoom, all available through Rubicon Project’s private marketplace PMP. Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. […]
Wed, Dec 12, 2018 at 6:14 PM