Time is a precious commodity for caregivers, so any healthcare collaboration technology introduced to hospitals and clinics will likely get a warmer welcome, and have broader use, if the training to use those digital tools is minimal and getting started is fast and easy. […]
Outdoor Advertising is the oldest advertising medium. It’s been around for this long because of the perfect marriage of simplicity and effectiveness. It was easy to install and required no electronic or mechanical parts, yet it would have the most visual impact on account of its size and placement in the real world. […]
Closely held firms may pursue combining, then public offering. Tax advantages come with real estate investment trust status. REIT investors may soon have a new billboard company to bet on. […]
The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads: a populist pro-privacy proposal in bellwether California. […]
What challenges with programmatic DOOH are you looking to tackle? One of the main challenges will be getting more thorough integrations with the buy side. Broadsign has built a great platform but until we can deliver global demand to publishers, this will continue to be a curiosity. […]
Out of Home Advertising (OOH) is the only traditional medium that has been growing ad sales over the last ten years and its revenue is predicted to rise by 3% to 4% per year in the next five years to reach US$33 billion by 2021, according to Magna and Rapport’s latest OOH report. […]
Sony has expanded its professional BRAVIA line-up with six new 4K displays in the BZ35F series. According to the vendor, the latest series is ideal for a wide range of professional needs including digital signage, information and monitoring applications. […]
#1 First step is to get professional photos of the location. Take a picture of both faces if the board is double-sided. #2 Create a photo sheet with all the pertinent details- photo, map, traffic, details of the area. […]
Adjusted revenue for the first quarter decreased by -2.6% to €742.5 million compared to €762.6 million in Q1 2017. Excluding the negative impact from foreign exchange variations and the positive impact from changes in perimeter, adjusted revenue increased by +2.8%. […]
I am starting to wrap my head around InfoComm, which is coming up in early June in Las Vegas. It’s not a show I attend to see new stuff. I go to spend the poking around time that I never get during Digital Signage Expo. […]
Outfront Media Inc. , a New York-based company, is part of a generation of REITs that puts a modern twist on commercial real estate. Instead of owning sprawling campuses or super-tall office towers, it owns, permits and leases real estate to advertising tenants and wireless carriers on structures ranging from highway billboards to train platforms. […]
Advertisers will be able to check whether outdoor ads are actually delivering on their promises, with the relaunch of outdoor advertising compliance company OIS’ viewability product. […]
The placement doesn’t come cheap. B&G and Sherwood Outdoor, which owns the signs, won’t reveal the ad spend, but the last occupant of the billboards, Budweiser, was said to be paying about $3.4 million a year for a low-tech vinyl display. (Budweiser still has its own LED display at One Times Square.) The Green Giant is believed to be paying north of $4 million. […]
Pureprofile used APN Outdoor’s national digital rail network to encourage commuters to download and engage with their online research panel. Run exclusively through XtrackTV, the campaign yielded an outstanding 121% increase in Pureprofile app downloads (compared to the prior 12 week average), as well as a 35% increase in Pureprofile panel registrations during the period. […]
The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites. […]
