The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything from the plate number and registration status to ads for car manufcaturers and stolen vehicle notices for police. […]
The NYC-based shopping mall digital out of home ad network Adspace has hired on the former Chief Revenue Officer for Shazam as its new CEO in a bid to drive sales growth across its 300-plus locations. Greg Glenday was instrumental in Shazam’s successful sale to Apple, having taken the music discovery/audio recognition platform into profitability for the first time in its history. […]
Adspace has some 5,000 digital displays in malls throughout the country. "Shazam is getting acquired by Apple and they have a different business model," Glenday says. Advertising isn't a huge part of Apple's business, so he didn't see a long-term place place for himself at the company, he says. […]
JCDEcaux has renewed its exclusive advertising contracts with MTR Corporation for the operation and management of outdoor advertising across seven MTR lines** and the Airport Express. These renewed contracts are effective since January 2018 for up to 6 years. […]
DSS Europe 2018 is a joint venture between Integrated Systems Events, the producer of the Integrated Systems Europe exhibition, and invidis, a Munich-based digital signage consultancy. The event will take place on 4-5 July at the Sheraton Hotel, Frankfurt Airport, Germany. […]
There are lots of companies out there that call themselves turnkey digital signage solutions providers, but far fewer who can do so with straight faces. A company called Zero-In has been doing just that for the last decade, and has developed a nice book of business doing the whole nine yards of signage work – from creative to deployment and ongoing operational management. […]
Insider compiled a list of the highest paid public company out of home execs. Insider also compiled a list of Board of Director Salaries at each public out of home company. There seems to be a troubling inverse relationship between a company’s stock performance/financial metrics and outside board director salaries. […]
“Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. “ RICK ROBINSON, Managing Partner, Services – Billups. […]
The growth of digital inventory has been a catalyst for creativity and effectiveness. But it is not just about digital screens, it’s also the signals we use to understand audiences and locations and the intelligent technologies used to build and deliver campaigns that respond to those signals. […]
“I see value in OUT, as a means to benefit from the continued growth in the US economy. Specifically, I am bullish as it relates to OUT’s superior assets (in top markets) and hard-to-replicate portfolio. OUT’s assets are located in prime, iconic locations and the cell tower leasing business should be an extremely profitable extension of the business. […]
Integrated Systems Events and invidis have announced seven speakers ahead of the Digital Signage Summit (DSS) Europe as the event heads to Frankfurt on July 4 to 5, 2018. The organisers say the event will welcome more than 40 digital signage and digital out of home (DooH) experts to Frankfurt Airport’s Sheraton Hotel, the new home of the summit held in Munich last year. […]
While digital signage can provide a great many advantages, it cannot automatically make your advertising successful. In order to be successful, you need to keep a few basic advertising tactics in mind: know your audience; know your engagement goals and know your platform. Know your audience Audiences will not automatically accept a message just because you repeat it enough. […]
Simpli.fi, based in Fort Worth, Texas, is a programmatic advertising platform built for the scale of localization and personalization. The company was recognized recently by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its geo-fencing product suite. […]
The flagship Levi Strauss & Co. store at Market and 4th Street in San Francisco is using a nice pair of transparent LED screens in the big shop windows to drive the brand and pull people inside. The shop windows are running video pieces using Reflect’s CMS and two FLEXClear transparent LED video displays from PixelFLEX. […]
This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what seems like a steady drip now of Star Wars movies. […]
