DOOH campaign case study: APN Outdoor’s XtrackTV delivers results for Pureprofile (Mumbrella)
Pureprofile used APN Outdoor’s national digital rail network to encourage commuters to download and engage with their online research panel. Run exclusively through XtrackTV, the campaign yielded an outstanding 121% increase in Pureprofile app downloads (compared to the prior 12 week average), as well as a 35% increase in Pureprofile panel registrations during the period. […]
Fri, May 11, 2018 at 4:18 PM