NYPost: How much will the Jolly Green Giant pay to be on Times Square digital billboards?
The placement doesn’t come cheap. B&G and Sherwood Outdoor, which owns the signs, won’t reveal the ad spend, but the last occupant of the billboards, Budweiser, was said to be paying about $3.4 million a year for a low-tech vinyl display. (Budweiser still has its own LED display at One Times Square.) The Green Giant is believed to be paying north of $4 million. […]
Sun, May 13, 2018 at 4:44 PM