One of the challenges with being in an industry so long – even before it had a name – is getting jaded and a bit bored. I go to trade shows, like next week’s InfoComm, and mostly shrug. The stuff is amazing, beautiful, brighter, skinnier, lighter, faster … lots of things with “ers” on the end. […]
Five digital signs can be spotted on the Loop 202, State Route 51, Interstate 10 and off 7th and Lincoln streets. "It's a very good tactic, good on Texas," Abalos said. Fort Worth put the signs up in Oklahoma too, even snagging two teachers from that area. […]
The main threat that these storms pose to the out-of-home industry is the destruction they can cause to company’s physical assets. Aggressive winds topple billboards, heavy rains cause electrical shortages in digital displays, and wildfires threaten to burn down anything and everything that lays within reach. Will this destruction cause decreased investment in OOH? […]
Exterion Media UK managing director Dave King is stepping down and is being succeeded by Jason Cotterrell - the man he was brought in to replace last year. King's tenure at Exterion has lasted little more than a year. He joined the outdoor media company in January 2017 from Telegraph Media Group, a move that saw Cotterrell made group development director. […]
In a landmark move, Japan has approved the out-of home advertising of medicinal drugs. The advertisement was produced by Dentsu for Elixinol’s hemp oil product, which is made of pure cannabidiol oil. The ad was put at Tokyo’s Omotesando train station in early May. […]
Digital accounted for 47.3 per cent of total outside advertising revenue last year, creeping up from 40.2 per cent in 2016, according to a the newly released annual report from the Outdoor Media Association (OMA). Total revenue for the sector in 2017 was $837m, a 6 per cent increase year on year, from $789m in 2016. […]
The rapid growth of the Australian outdoor advertising sector appears to have slowed, with the 2017 annual report suggesting a 6% year on year increase, compared to 15.7% for 2016. According to the latest report from the Outdoor Media Association (OMA), total media revenue for the outdoor sector was $837m for 2017, up from $789.5m the year prior. […]
“Will the Last Person Leaving SEATTLE — Turn Out the Lights”. This outdoor advertising poster panel was a daring statement at the time. Its 1971 and Seattle major employer, Boeing has terminated thousands of its work force. […]
Every single one of my independent OOH operator clients and sales people ask me the same question: do you have contacts at the big agencies for the national accounts. They have been scared shitless to call on clients directly in fear that they will be blacklisted or hung by their toes. […]
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer. King, who only took up the role in January 2017, gave no reason for the short tenure, but said: "I'm confident the business will see continued growth, both within OOH and the wider media industry. […]
The OOH world lost one of its most positive and forward-thinking people this year. Josh Kruter was a leader in our industry’s effort to transform itself into a more competitive and contemporary media outlet. Josh achieved so much because he had the right attitude. […]
Buffalo, NY-based digital signage software shop inLighten has started marketing an interesting new content creation tool for digital signage networks that’s aimed for users of any skill level and NOT tied to a particular content management system. So an end-user can produce material using StudioPro, but output it to use on whatever CMS software and player the end-user happens to use. […]
Australian medicinal cannabis company Elixinol has launched Japan’s first campaign advertising their products following a long-fought battle with regulators. The ASX listed company has become the first to gain approval for a billboard advertising cannabidiol hemp oil – commonly known as CBD – in the country where medical marijuana has faced a fierce backlash by lawmakers. […]
For much of its history, OOH has been a mass-marketing medium. It is capable of reaching the public in a way that other ad formats simply cannot. Recently though, advertising has seen a shift towards more personalized marketing. […]
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
