2018 is the year of out-of-home according to Adweek, one of the world’s leading advertising publications. As digital-out-of-home (DOOH) matures, we’re seeing digital signage utilized by media companies in many different locations, including city streets, roadsides, shopping malls, bus shelters and even buses themselves. […]
I propose that digital OOH is not a distinct channel or an extension to online, rather it's an integral part of OOH [the channel] and is more often than not consumed alongside classic formats too. It doesn’t seem long since the OOH industry was at the dawn of a new digital age, in fact it's 12 years since JCDecaux installed London’s iconic Torch, to name one example. […]
One of the time-honored lines used in digital signage and digital out of home media is how the technology gets the right messages to the right people at the right times. […]
Here are the highlights from Clear Channel Outdoor’s 4th quarter earnings call, press release and earnings presentation. Consolidated revenue increased 1% to $729 million during the fourth quarter of 2017. Organic revenue, adjusted for asset sales and currency fluctuations declined by 0.3% Americas revenue (North and Latin America) declined by 1.5% when adjusted for asset sales. […]
The Out of Home Media Summit at #LDSW is tomorrow (Wednesday May 02)! WEDNESDAY MAY 2. 08.45 – 17.00 European Out of Home Media Summit 2018; 09.30 – 17.00 Retail Digital Signage Expo; 14.00 – 17.00 Women in AV Meeting; 18:30 – 21.30 Tech Startups and New Ideas Night; 20.00 VIP Executive Dinner – Invite Only. […]
The system used for advertising and customer information can detect the amount of people watching the content as well as facial expressions. […]
While 1.2 million commuters is an impressive audience, Kinetic knew that not every person on the highway would be interested in Peugeot’s corporate minivan offering. Instead, Kinetic wanted to find a way to segment the campaign to increase the reach for the specific target audience. […]
While the brand is popular for delivery, foodora’s pick-up option isn’t as well-known. See how foodora changed this with programmatic digital out-of-home. Using OutMoove’s demand-side platform (DSP), foodora decided to include digital out-of-home screens to their media campaign to build awareness in a targeted way. […]
1. Visually confusing. 2. […]
Product line featuring advanced System on a Chip (SoC) technology built for 24/7 usage. The new 40" Class (39.5" diagonal) PN-M401 and 50" Class (49.5" diagonal) PN-M501 professional LCD monitors deliver out-of-the-box digital signage solutions, even without external devices such as PCs. […]
Ever wonder how effective your billboard advertising is at bringing in new business? In this post, we'll look at the ROI of billboard advertising and how it compares to digital marketing. So, how do billboard advertising and digital marketing compare when it comes to cost? […]
The weekly podcasts showcase a variety of digital signage projects and installations deployed around the world across a variety of vertical markets. Participants discuss the strategy behind each installation and provide insights that help listeners recognize the elements that make each different and successful. […]
19 pages of insights, hacks, tips and tricks from industry experts Go from strategy to execution while keeping your customers top of mind Create a plan to procure a firm with your brand's best interest and ROI in mind Gain insights to the installation process and how you can maximize space, efficiency, and effectiveness with a well thought out strategy. […]
Many private equity funds and family offices are interested in out of home to judge from the calls Insider gets. Professional investors like the out of home industry’s barriers to entry (permits are hard to get) and low technology risk (tech hasn’t made out of home passe like other forms of media). Insider assembled a list of seventeen firms and equity funds which have invested in out of home. […]
Microsoft has bankrolled and installed a series of high-profile product demo stations at eight Best Buys across Canada – presumably their primo, high-traffic stores. Each of the stores has the same installation of three kiosks, which use proximity sensors to activate marketing spots and adjust how the demo experiences operate based on the number of participants and their engagement time. […]
