Editors’ Picks

Top tips for successful digital signage deployments in QSR chains (QSRWeb)

When it comes to a QSR's effective implementation and ongoing use of digital signage, pre-deployment planning and execution are keys to success. Brand leadership must know going in that everybody's not often on the same page, with corporate personnel and franchisees typically at very different places when it comes to the acceptance, use and significance of this type of technology. […]

qsrweb.com
Mon, Jun 11, 2018 at 4:20 PM

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How to increase interaction with touchscreens (DSConnection)

“I think this biggest issue with low interaction on touchscreens has to do with content and the “how does this help me” mentality of the consumer. “ IAN DALLIMORE. Director, Digital Innovation & Sales Strategy – Lamar Advertising Company. […]

digitalsignageconnection.com
Mon, Jun 11, 2018 at 4:05 PM

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Route chart: Growth in out-of-home advertising 2017 – 2018

New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered. The increase in digital impacts reflects the larger number of screens being measured by Route. […]

route.org.uk
Mon, Jun 11, 2018 at 7:05 AM

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Clear Channel Outdoor Extends Credit Line (Billboard Insider)

Insiders take: Renewing the line allows Clear Channel Outdoor to turn to the much bigger task of refinancing the $2.5 billion in debt which expires in 2020. Here’s a snapshot of what’s due when. […]

billboardinsider.com
Mon, Jun 11, 2018 at 7:00 AM

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Make your OOH lease binding on successors, heirs and assigns (Billboard Insider)

Insider’s take: You need to have strong language in your leases making them binding on successors, heirs, administrators and assigns. Also, if your lease is silent on consent to assignment, the law in most states is that no landlord consent is required on an assignment of a lease. This will protect you from a future property owner who wants to void the lease. […]

billboardinsider.com
Mon, Jun 11, 2018 at 2:20 AM

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16:9: InfoComm Breaks Its Vegas Attendee Record, With 43,000 Badge-Holders

Just-ended InfoComm show attracted nearly 43,000 registered attendees, up about 10 percent from the last time InfoComm was held in Las Vegas, in 2016. The crowd was just a bit less than Orlando 2017, which pulled 44,000. AVIXA, which runs the show, says InfoComm 2018 visitors hailed from all 50 United States and 108 countries, with 20 percent of attendees from outside the U.S. […]

sixteen-nine.net
Sun, Jun 10, 2018 at 8:47 PM

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How Canadian DOOH ad operator Media City attracts national and local advertisers

Media City, which describes itself as a non-traditional digital out-of-home ( DOOH ) advertising company, joined DPAA earlier this year. Sylvio Deluca, the company's CEO, spoke with Mel Stott about the company and the changes they have seen in the DOOH industry since launching 20 years ago. How many DOOH screens does Media City operate, where are they located, what is the content? […]

Editorial
Sun, Jun 10, 2018 at 8:36 PM

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McDonald’s New Dynamic DOOH Campaign in Ireland (AdWorld)

McDonald’s has activated a temperature sensitive Digital Out of Home campaign for its McCafé Iced range, using PML Group’s Dynamic platform to manage and deliver optimised content. The campaign sees the digital ads switch creative seamlessly once the temperature outside reaches a minimum level of 15 degrees Celsius. […]

adworld.ie
Fri, Jun 8, 2018 at 5:38 PM

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Revenues of digital billboard manufacturer Daktronics down (Billboard Insider)

Sales for the 3 months ended April 28, 2018 declined 4% to $118 million due to reduction in the live events and commercial business units. Commercial sales (which includes the firm’s digital billboard business) declined 11% to $32 million for the 3 months ended April 28, 2018. […]

billboardinsider.com
Fri, Jun 8, 2018 at 5:26 PM

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16:9: Infocomm 2018 Day 2 Impressions

LAS VEGAS – I didn’t think it was possible, but Fremont Street is even weirder than the last time I spent a night around there. The ride history feature on Lyft’s app is a very effective tool for dealing with the “What time did you get in?” question. […]

sixteen-nine.net
Fri, Jun 8, 2018 at 1:03 PM

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Forbes: Location-Based Advertising: How Brands Should Avoid Appearing Like Creeps

Of course, it shouldn’t take regulation for companies to be respectful of customer concerns. Instead, they should be proactive. This begins with approaching marketing tactics such as location based advertising with discretion, and sensitivity to privacy concerns. […]

forbes.com
Fri, Jun 8, 2018 at 4:03 AM

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Global out-of-home ad industry must make planning and buying easier say industry leaders (More About Advertising)

Four years ago Rupert Day of WPP-owned tenth avenue, which includes OOH specialist planner and buyer Kinetic, warned at FEPE that the biggest single thing holding back OOH as a global medium was the near impossibility of running a digital campaign on any number of competing “platforms” and that remains the problem now. […]

moreaboutadvertising.com
Fri, Jun 8, 2018 at 12:57 AM

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US out-of-home ad revenues trail economy (Billboard Insider)

The good news is that US Out of home advertising revenues have increased for 33 straight quarters. The bad news is that out of home advertising revenues have trailed the US economy for 8 straight quarters. Here’s the data. […]

billboardinsider.com
Fri, Jun 8, 2018 at 12:53 AM

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Why online ad revenues will contract and dollars will move to out-of-home: opinion (OOHToday)

Tech companies like Apple are taking aim at adding significant privacy tools that will disrupt Facebook’s data collection capabilities[4]. Companies are also going to have to severely limit their ability to collect behavioral data, a mainstay dependency of marketers for over a decade[5]. […]

oohtoday.com
Fri, Jun 8, 2018 at 12:52 AM

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16:9: InfoComm 2018 Day One Impressions

LAS VEGAS – It’s very hot. The Las Vegas Convention Center has renovated the food services area in the north and central hall areas so it looks more polished and the the options don’t all lead to desperation eating. But there’s still nowhere enough seating. […]

sixteen-nine.net
Thu, Jun 7, 2018 at 11:14 AM

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