McDonald’s New Dynamic DOOH Campaign in Ireland (AdWorld)
McDonald’s has activated a temperature sensitive Digital Out of Home campaign for its McCafé Iced range, using PML Group’s Dynamic platform to manage and deliver optimised content. The campaign sees the digital ads switch creative seamlessly once the temperature outside reaches a minimum level of 15 degrees Celsius. […]
adworld.ie
Fri, Jun 8, 2018 at 5:38 PM
Fri, Jun 8, 2018 at 5:38 PM