Global out-of-home ad industry must make planning and buying easier say industry leaders (More About Advertising)
Four years ago Rupert Day of WPP-owned tenth avenue, which includes OOH specialist planner and buyer Kinetic, warned at FEPE that the biggest single thing holding back OOH as a global medium was the near impossibility of running a digital campaign on any number of competing “platforms” and that remains the problem now. […]
Fri, Jun 8, 2018 at 12:57 AM