Editors’ Picks

16:9: LED Pixel Pitch Is About Viewing Distance, AND Brightness

I thought this was an interesting way for a display company to show what pixel pitch differences mean, not only in the tightness of the image when seen from a distance (I was maybe 12-15 feet back) but also the brightness you get when you have more LEDs packed into a module. You can see the tightest pitch module is noticeably brighter. It also costs waaaaaay more than the one at the other end. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 11:30 AM

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16:9: LG Expands Its Range Of OLED Options

Just going back through my notes and pix from last week at InfoComm, and remembered how the focal point of LG’s big, impressive booth was OLED displays. The tech has been around for a while now, and LG continues to be the only major display company to drive organic displays as a commercial option. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 11:23 AM

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16:9: Samsung Shows Back-To-Back Window Display With Different Brightness Levels

One interesting thing I spotted at InfoComm, which I don’t think I’ve seen before, was a dual-sided display in the Samsung booth. Now, back-to-back screens is not at all new. Digital OOH street furniture and mall directories are good examples of well-established use-cases. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 11:22 AM

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JCDecaux’s programmatic DOOH trading platform launch seen as a ‘catalyst’ for outdoor advertising (Campaign)

The platform has been launched in the UK and the US but JCDecaux expects to roll it out soon in Belgium, Spain, Italy, Hong Kong, Australia, Denmark, Finland, Germany, Singapore, Dubai, Norway and the Netherlands among other markets. […]

campaignlive.com
Wed, Jun 13, 2018 at 5:44 PM

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Case studies of award-winning campaigns reaffirm the power of OOH advertising (OAAA)

Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except TV. OOH tied with social media, both more popular than mobile, online display, and video. A focus on emotion and storytelling were two of the top three creative strategies used by brands in many of the winning campaigns. […]

oaaa.org
Wed, Jun 13, 2018 at 5:28 PM

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How transparency and accountability helped Seedooh get outdoor ad vendors on board (Mumbrella)

There are many questions around outdoor advertising: How effective are these sites? Are advertisers getting the share of voice they pay for? Are there screen faults? […]

mumbrella.com.au
Wed, Jun 13, 2018 at 5:20 PM

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Digital billboard manufacturer Daktronics: company facts, views on DOOH industry trends (OOHToday)

Are all digital signs the same? Daktronics- At the very basic level, LEDs are not sourced from the same supplier – creating different signs across different digital billboard suppliers. This concept is the same for all components. […]

oohtoday.com
Wed, Jun 13, 2018 at 4:05 PM

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16:9: Global OOH Giant JCDecaux Launches VIOOH – Its Own In-House Media Planning and Trading Platform

Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. […]

sixteen-nine.net
Wed, Jun 13, 2018 at 1:48 PM

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16:9: New Miami Rail Terminal Boasts 325 LED and LCD Screens

This is the screen-filled rail terminal for Miami Central – an 11-acre mixed use development and transit hub in that city’s downtown area. The rail terminal is the newly-opened Miami stop for Brightline, the only privately owned, operated and maintained intercity passenger train in the U.S. […]

sixteen-nine.net
Wed, Jun 13, 2018 at 7:38 AM

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Location data tech company HERE joins DPAA

HERE Technologies is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world. […]

dp-aa.org
Wed, Jun 13, 2018 at 7:34 AM

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Stockholm bans sexist advertising in public spaces (The Local)

The Swedish advertising industry is already subject to self-regulation, with the Advertising Ombudsman's guidelines stating that advertisements should not depict women or men as "mere sex objects" or in other ways which are "degrading and clearly sexist". However, the body only has the ability to make judgments on adverts, not to impose sanctions. […]

thelocal.se
Wed, Jun 13, 2018 at 7:22 AM

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JCDecaux launches VIOOH, a global independent automated planning and trading platform for DOOH advertising

The platform has been in development for over 2 years, and provides a full stack for automated trading, data management, content serving and ad exchange functionality. The new business is based in London and VIOOH already employs a team of over 65 developers, coders, commercial and support staff. […]

jcdecaux.com
Tue, Jun 12, 2018 at 10:44 PM

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Why Outdoor Advertising is so Powerful in an Age of Digital Distrust (LBBonline)

At its best, outdoor advertising represents the purest manifestation powerful, simple creativity. To have impact, the great work takes just seconds to unpack and has the power to stop a busy commuter in their tracks. The canvas is often pretty dull, so to do something that really wows, creatives have to truly hack the medium. […]

lbbonline.com
Tue, Jun 12, 2018 at 6:49 PM

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Bidooh uses blockchain tech to operate its digital billboard advertising platform (Bitcoin Exchange Guide)

How Bidooh Blockchain Electronic Billboard Advertising Works: Any advertiser can easily download the platform’s application, create their own advert, select the location for the advertisement, set the budget that will be incurred and then publish the advertisement on the network. […]

bitcoinexchangeguide.com
Tue, Jun 12, 2018 at 6:41 PM

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All videos from InfoComm 2018 (YouTube)

Highlights, reports and exhibitor presentations. […]

youtube.com
Tue, Jun 12, 2018 at 6:36 PM

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