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World Out-of-Home Organization’s Annual Congress to be held in Mexico City June 4-6, 2025

Registration is now open for the World Out of Home Organization Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in Hong Kong, attracting over 500 delegates. […]

worldooh.org
Mon, Dec 9 at 7:56 PM

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Robots of London launches mobile Digital Signage Robot (AVInteractive)

A UK-based company has unveiled a Digital Signage Robot with a 27″ portrait HD display for showcasing videos, images and real-time updates, as well as a 10.1″ interactive display. Robots of London’s Digital Signage Robot, which also features a 6-mic circular array, is available for purchase or hire. […]

avinteractive.com
Mon, Dec 9 at 12:14 AM

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Photos from the Executive Lounge in Palm Springs (Invidis)

by Antonia Hamberger. Over the weekend, 13 executives from the North American digital signage industry gathered in Palm Springs, Southern California. From software providers such as Navori and Poppulo, to integrators such as Sagenet and display provider Bluefin. […]

invidis.com
Mon, Dec 9 at 12:11 AM

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Human digital billboards in Bengaluru spark controversy (Social Samosa)

Swish's campaign fetured people walking through city streets at night, carrying illuminated boards displaying details about Swish’s 10-minute food delivery service. The image of these human advertisements prompted reactions that varied from concern to admiration. While some users expressed discomfort, labelling the practice as 'disgraceful' and 'dehumanising,' others were more supportive. […]

socialsamosa.com
Mon, Dec 9 at 12:10 AM

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CAYIN Technology unveils its latest digital signage player that is integrated with Google Doc for content management (DSToday)

CAYIN sais the player is "perfect for applications like restaurant menu updates and real-time event notifications". Dual Outputs and Upgradable Flexibility. SMP-2400 supports dual outputs by default, with an option to upgrade to triple-output for greater customization and versatility. […]

digitalsignagetoday.com · Promoted content
Mon, Dec 9 at 12:10 AM

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Kuala Lumpur’s OOH ad operator Sanctuary Billboards chooses Broadsign platform to manage its network

Kristen Theodore. “Sanctuary Billboards’s choice to partner with Broadsign was driven by its mission to offer the best quality screens and sites. Broadsign’s reputable CMS system provides the flexibility needed to meet diverse client demands,” said Nick Sapwell. […]

broadsign.com · Promoted content
Mon, Dec 9 at 12:10 AM

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Shifting From Chipsets To Vegan Sneakers: London’s LED-Filled Future Stores Gets New Tenant (16:9)

Intel has moved out and a VERY different brand has moved in to that hyper-ambitious immersive retailing pop-up store in central London. The new ... […]

sixteen-nine.net
Sun, Dec 8 at 11:47 PM

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Future Stores, the LED-filled pop-up store on London’s Oxford Street, has a new tenant: Scandinavian sneaker brand LØCI (Invidis)

The brand produces vegan sneakers and falls into the “up-and-coming” category – not yet a household name, but already spotted on the feet of celebrities such as Mila Kunis in LA. This has really boosted the self-confidence of the brand, founded in 2020. […]

invidis.com
Sun, Dec 8 at 11:44 PM

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IGPDecaux wins Rome’s bus shelter contract in Italy

IGPDecaux has been awarded the bus shelter contract in Rome (2.8 million inhabitants and 50 million tourists in 2023). IGPDecaux is a company owned 60% by JCDecaux SE and 40% by the du Chène de Vère family. […]

JCDecaux
Sun, Dec 8 at 11:39 PM

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Pre-Christmas OOH campaigns by major brands in Ireland (Adworld)

While some brands lean on the Christmas narrative, others let bold visuals and simplicity do the talking. Pepsi MAX, planned by OMD & Source out of home, exemplifies how to use OOH to marry the seasonal charm with strong brand identity. Through smart, vibrant creative from eg+WW, the soft drink brand’s campaign embraces festivity by lifting a can in ‘cheers’ to everything Christmas. […]

adworld.ie · Promoted content
Sun, Dec 8 at 11:32 PM

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2024 Roundup: A Look At The AV Industry Deep Dives (Commercial Integrator)

By Amala Reddie, Associate Editor. In 2024, Commercial Integrator compiled several comprehensive reports on the state of the commercial AV industry with topics ranging from AV-over-IP, performance audio, business resources, to name a few. As we close out the year, CI invites you to reflect on the trends and insights gleaned from our Deep Dives throughout the year. […]

commercialintegrator.com
Sun, Dec 8 at 11:15 PM

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OOH ad sales: Are you chasing good business or bad? (Billboard Insider)

Lisa & Dan Nausley. The challenge is this: Many sales leaders have instituted a “don’t lose a piece of business on price” or a “get every piece of business you can” plan with their teams. Is that our only option? […]

billboardinsider.com
Fri, Dec 6 at 3:01 PM

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OAAA says 67% of people are likely to purchase after seeing an influencer-endorsed product in OOH ad (MediaPost)

by Laurie Sullivan. Two-thirds of adults have seen a piece of social media used in an out-of-home ad, and 52% agree that the integration of this type of content makes it more likely to interact with brands online, according to data released Wednesday. […]

mediapost.com
Fri, Dec 6 at 12:10 AM

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The top 200 advertisers spend about 1.8% of their ad dollars on out-of-home, whereas the big tech spends over 10%: Jeremy Male (Billboard Insider)

San Francisco still a problem. San Francisco has been difficult for us…less so on the Billboard side but certainly on the transit side where you know we we have the BART rail system…ridership there is crazy…like still in the in the 30s…30 percent. […]

billboardinsider.com
Thu, Dec 5 at 10:11 PM

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Digital signage represents an important growth market for ChromeOS (Invidis)

by Antonia Hamberger. San José | When a tech giant like Google turns its attention to the digital signage market, the industry takes notice. The invidis team visited the ChromeOS campus in the Silicon Valley to see this focus in action. […]

invidis.com
Thu, Dec 5 at 7:29 PM

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