The pro AV trade association AVIXA – which owns and runs the InfoComm trade shows and co-owns ISE – has a market intelligence unit ... […]
In March 2024 Mackay took charge of strategy as CSO and he has played a central role in the recent appointments of Ipsos and Adwanted UK to collect, process and output audience data for OOH. He succeeds Denise Turner, who is leaving Route in July to join the IPA as Media Research Director. […]
Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million in 2023. […]
Atlanta specialty display firm Bluefin continues to broaden its range of supported platforms, with news its retail-centric all-in-one displays now support via Intel hardware ... […]
Effective March 1st, Lamar began managing all static and digital inventory and assumed responsibility for all advertising activity, offering local and national brands new opportunities to engage the nearly 2.8 million passengers traveling through SFB each year. […]
The US government’s new punitive tariffs and counter-tariffs are affecting industries worldwide – including the digital signage sector. Avixa explains the options available to affected companies in a new meta-report. A lack of planning certainty is poison for strategic investments. […]
Eric Faulkner, chairman of media consultancy Madclarity, explains what marketers are getting wrong about effective out-of-home advertising. System 1’s analysis of a number of out of home ads said that 70% were crap. […]
It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy. The numbers don’t support this over the business cycle. Here’s a comparison of nominal US out of home revenues as reported by the OAAA versus the US nominal GDP (e.g. […]
Kevin Gleason, former President and CEO of Adams Outdoor. “As an outsider looking in these days, I struggle to understand why Geopath continues to be supported by the major OOH companies. It’s no secret that Geopath has been broken for years. […]
Creative Realities settled with former Reflect stockholders, terminating payment obligations for $3 million and a $4 million promissory note. Creative Realities, Inc. has resolved its dispute with former shareholders of Reflect Systems, Inc. […]
From May 21 to 23, 2025, the digital signage industry’s top professionals will gather at the Hilton Munich Airport for DSS Europe. Due to high demand, the summit is expanding to three days, featuring the new Technology Track. DSS Europe will return in 2025 at the Hilton Munich Airport, but now extended to three days for the first time. […]
Alice Beecroft, Senior Director, Global Strategy & Partnerships, Yahoo Advertising. Standardisation remains a major challenge for the advertising industry, and OOH, particularly DOOH, is no exception. The strength in digitalising channels like OOH remains in its measurement potential, DCO and programmatic targeting. […]
Launching on March 17 in Piazza XXV Aprile with Nati per Vivere. Milan, March 17, 2025 – Pikasso Italia, the OOH and DOOH outdoor advertising concessionaire, announces the digitization of the third location of the “Milano Collection” (a predominantly DOOH portfolio launched two years ago) with a brand-new 4x9m LED located on Viale Pasubio 1, overlooking Piazza XXV Aprile. […]
The work on the big Future Displays report and then ISE kind of threw me off my weekly podcast routine, but we’re back now ... […]
This is an impressive bit of projection mapping on a big public edifice – the Millbank Tower office building on the north bank of ... […]
