Retail media helps you promote products on a retailer’s platform through onsite product ads, offsite displays, and in-store promotions. And it’s a fast-growing channel—the retail media network (RMN) market was valued at $45 billion in 2023. […]
The huge GITEX tech trade show is on right now in Dubai and among the acres of bling – it’s Dubai, so there’s no ... […]
The Israeli tech firm Wi-Charge has added a 9-inch flat panel display to its product line – larger than earlier models but like those, ... […]
Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses ... […]
The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays ... […]
Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital ... […]
by Florian Rotberg. More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS. […]
By The Drum, Editorial. Pedr Howard, head of creative excellence at Ipsos, draws comparisons between the current retail media boom and the tech revolution of the early 2000s. “Everyone is becoming a media company,” he says. […]
Most observers will have long ago concluded that if another version of the Las Vegas Sphere was going to be built, it would likely ... […]
The announcement does not explain how this measurement tool works [Ed]. by Camille Bersola. The solution allows brands to accurately measure campaign performance, providing insights into passenger movement, unique visitors, frequency, reach and viewed impressions. […]
Digital signage is crucial for informing and guiding visitors in labyrinthine government buildings. Wayfinding displays and super-bright screens help guests navigate complex facilities, while displays placed in common areas offer real-time information and updates. Agencies can also use digital signage to overcome communication barriers by displaying information in multiple languages. […]
Aaron Leiker, Vice President of Operation Centers at Haivision. In the face of ever-changing security threats, SOCs must be built on a foundation of flexibility and adaptability. […]
Billups’ Stephanie Gutnik and Cognitiv’s Justine Frostad joined Ad Age’s Business of Brands conference to discuss how an innovative OOH campaign helped reach high-value audiences. Billups used its technology to help Cognitiv understand consumer trajectories. The company also used a recommendation engine to help Cognitiv understand outcomes and be able to plan and measure against them. […]
LG has employed the latest AI technology for its next-generation LG Micro LED digital signage display which is set to launch later this year. In a briefing with journalists in South Korea, the company said AI was used during the production process and to create intelligent image-quality algorithms. […]
Euan Mackay, Chief Strategy Officer at Route. OOH has seen the smallest shift in weekly reach of -2% since 2015, with much more dramatic shifts seen across the industry. Commercial live / recorded TV has seen a sharp drop of -17%. […]
