Euan Mackay succeeds Denise Turner as CEO of UK’s OOH audience measurement firm Route Research

In March 2024 Mackay took charge of strategy as CSO and he has played a central role in the recent appointments of Ipsos and Adwanted UK to collect, process and output audience data for OOH. He succeeds Denise Turner, who is leaving Route in July to join the IPA as Media Research Director. […]