by John Berkovich: National CineMedia (NCM) reported second-quarter revenue of (all figures USD) $58.4 million, from $51.8 million a year earlier, supported by higher cinema attendance and growth in its advertising business. […]
by Valentin Klaß. Idomoo has brought its AI video agent Lucas into Samsung’s digital signage platform VXT. Users now generate videos for their displays inside the CMS itself. […]
Marie Le Hur, Ocean Outdoor UK: Special builds, large format screens in high footfall areas, destinations that accommodate the wizardry of 3D DeepScreen® and other technology are all designed to surprise and entertain, elevating brands beyond the everyday. The creative potential has always been Ocean’s starting point. At its most premium, DOOH is a great ‘signaller’ for what’s to follow. […]
Radu Bogdan Savonea, CEO & cofounder of Blindspot. There I was, cleaning up after my dog at sunrise, being offered enterprise AI, a checking account and a phone plan, three messages that assumed I was someone else, somewhere else, at some other time of day. I'm not knocking those brands; the creative was fine. […]
by John Berkovich: From international systems integrators to specialist software developers and display technology providers, leading the market are Trison, Econocom (including Avanzia) and Instronic. The three companies have established themselves among the region’s leading digital signage providers, delivering projects across retail, transportation and corporate environments. […]
Global retail media advertising spend is set to pass $200 billion this year, but WARC Media is warning that slower growth and heavier ad loads could put both shopper experience and campaign effectiveness under pressure. WARC Media forecasts worldwide retail media investment will reach $200.4 billion in 2026 before rising 11.5 per cent to $223.4 billion in 2027. […]
David Wellard, managing director of Zoom Media. Measurement alone does not solve the problem. Planning practices also need to evolve. […]
by Balthasar Mayer: Everyone is familiar with the advantages of e-paper displays by now: they are lightweight, easy to install in flexible configurations, readable even in direct sunlight, and consume remarkably little power. Since the energy price shock triggered by the invasion of Ukraine, energy-efficient solutions have moved strongly into focus. […]
TWG Global is a partner in the pending buyout of Clear Channel Outdoor. Based on a whistleblower’s account, authorities began to explore whether Guggenheim Investments, partly owned by TWG, might have used misleading contracts to inflate revenue and secure a better deal. SignValue’s Take: Not sure this impacts the close of the Clear Channel Outdoor transaction. […]
By Thy An. ATT Vietnam has become the first company in Vietnam to integrate digital out-of-home (DOOH) advertising with The Trade Desk's OpenPath, giving advertisers more transparent and efficient programmatic access to DOOH inventory. […]
by Florian Rotberg: South African brick-and-mortar retail is facing many of the same challenges as retailers around the world. Yet major retail groups continue to invest heavily in physical stores as a key part of their brand strategy. […]
Izik Wolfe, Chief Technology Officer, Rolling Adz. That is the industry’s real competitive disadvantage. Not creative, not price, not inventory quality. […]
For the first time, quarterly OOH revenue has surpassed $3 billion, according to new data from the Out of Home Advertising Association of America (OAAA). The strong quarter pushed year-to-date OOH revenue growth to 9.2%. The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live events all contributing to the quarter’s momentum. […]
According to a July report from the World Out of Home Organization, OOH's share of global media spending is expected to stand at 5.1 per cent in 2026, compared with 5.8 per cent in 2019. Despite the lower share, OOH continues to show strength on brand and purchase metrics. […]
Mark Walter is Co-Chairman and CEO of TWG, a partner of Mubadala Capital in the $6.2 billion buyout of Clear Channel Outdoor. Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his insurance companies has made to other companies he controls. Here’s a review of the situation, sponsored and analyzed by SignValue. […]
