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Programmatic out-of-home has matured in Turkey. Next Up: Dynamic Creative: Report by Awarion

Nine out of ten brands and agencies in Turkey report that programmatic digital out-of-home (DOOH) is a part of their media plans. Behind this shift from curiosity to line item lies the desire to execute more targeted, measurable, and creatively distinctive communication. That distinctive creative is a story still being written. […]

awarion.com · Promoted content
Mon, Aug 24 at 8:14 PM

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A guide to all 35 DOOH formats (DOOH Marketing)

Highway Billboards: ENVIRONMENT · Interstates & major freeways; SCREEN · 48-foot digital bulletin, 6–8 advertisers per loop; DWELL · 3–8 seconds at speed, huge weekly reach; BEST FOR · Mass awareness, launches, brand fame. […]

doohmarketing.com
Mon, Aug 24 at 12:17 AM

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Digital screens are about to claim half of out-of-home faces (EMARKETER)

by Peter Allen Clark. Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization. Beyond the chart: Some markets crossed that line a while ago. […]

emarketer.com
Mon, Aug 24 at 12:14 AM

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Opinion: The biggest barrier to retail media growth may be the way marketing organizations are structured (The Current)

By Mary Kate Huffman, Senior Director, Commerce & Investment Strategy, Blue Chip. More data won’t fix an organizational problem: Retail media has brought marketing closer to the transaction. Brands can connect signals from media exposure to retailer search behavior and purchase in ways that weren’t previously possible. […]

thecurrent.com
Sun, Aug 23 at 8:11 PM

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In-store media remains underdeveloped; and other retail media trends (Invidis)

by John Berkovich: According to WARC Media, one major opportunity for the digital signage industry lies inside physical stores. More than 60% of U.S. grocery shoppers say they purchased a product directly after seeing it on an in-store screen, according to research cited by WARC, yet in-store remains one of the least developed areas of retail media. […]

invidis.com
Fri, Aug 21 at 5:05 PM

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UK’s largest supermarket Tesco “is becoming a media owner” (Retail Gazette)

Tesco is the UK’s largest supermarket, with over 24 million Clubcard users. It makes sense then that they opened their own retail media network – Tesco Media. Tesco Media was designed to help brands and agencies grow and connect. […]

retailgazette.co.uk
Fri, Aug 21 at 12:22 AM

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Vertiseit Group, Zetadisplay and LCD Media dominate the digital signage tech market in the Nordics region (Invidis)

Together, the three companies have established strong positions across the Nordic region, delivering digital signage projects for retail, corporate and public environments while expanding their presence across Europe. […]

invidis.com
Fri, Aug 21 at 12:20 AM

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Global AV integrator Diversified plans to use automation and agentic AI to enhance its managed services (Invidis)

by John Berkovich. Rob Mello has joined the company as vice president of Global Managed Services and will lead the practice, bringing together Diversified’s managed services strategy, delivery, and client success operations worldwide. […]

invidis.com
Fri, Aug 21 at 12:17 AM

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US out-of-home advertising revenues grew faster than economy in 2Q 2026 (Billboard Insider)

US out-of-home revenues grew much faster than inflation or the economy during the second quarter of 2026. Out-of-home revenues increased 10.7% versus 7.9% growth for the US nominal GDP and 3.8% inflation. The strong out of home numbers are caused by a rebound in transit and airport advertising. […]

billboardinsider.com
Thu, Aug 20 at 11:17 PM

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Buyers need to rethink how they plan and measure programmatic DOOH in Australia (The Current)

By Tharshini Tharma-Asokan. Programmatic digital out-of-home is growing rapidly in Australia, but a lingering perception of complexity may be holding it back. At this week’s IAB Australia Powering DOOH Summit in Sydney, industry leaders argued that the technology itself isn’t the problem. […]

thecurrent.com
Thu, Aug 20 at 8:39 PM

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E Ink tests color displays in Tokyo (Invidis)

by Valentin Klaß. E Ink has launched a pilot project for color e-paper signage together with JR Central Agency, the advertising agency of the JR Central Group. At Tokyo Station, the partners are installing displays based on E Ink Spectra 6, the manufacturer’s most color-capable e-paper panel. […]

invidis.com
Thu, Aug 20 at 8:38 PM

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Why does execution lag behind insight in the AV channel? (AVInteractive)

By Guy Campos: Companies known for engineering skills and traditional business models find it hard to switch to a services, data and analytics playbook, says new research. The go-to-market playbook for companies in the AV and UC channel has changed but execution lags behind insight. […]

avinteractive.com
Thu, Aug 20 at 8:13 PM

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Circle K relaunches its retail media network with “enhanced audience targeting, measurement tools” (C-Store Dive)

Brett Dworski, Senior Reporter: Updates to the platform include enhanced audience targeting, measurement tools and broader omnichannel media opportunities, a Couche-Tard spokesperson said in a statement. […]

cstoredive.com
Thu, Aug 20 at 7:55 PM

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Display maker Planar sues Neoti over statements concerning the country of origin and Trade Agreements Act (TAA) compliance (Invidis)

by John Berkovich: Neoti's vendor comparison table lists Planar Systems as “Not Compliant,” describes its manufacturing as “China with ‘Oregon-based assembly’” and advises buyers to “verify current documentation carefully.” According to Planar, those statements inaccurately represent both its manufacturing operations and its portfolio of products that it says meet TAA requirements. […]

invidis.com
Thu, Aug 20 at 7:03 PM

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DOOH ad network National CineMedia reports a revenue increase of 12.7% in Q2 2026 (Invidis)

by John Berkovich: National CineMedia (NCM) reported second-quarter revenue of (all figures USD) $58.4 million, from $51.8 million a year earlier, supported by higher cinema attendance and growth in its advertising business. […]

invidis.com
Thu, Aug 20 at 6:55 PM

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