Raw Feed & Search

OOH advertising in Lebanon takes a 90 percent hit (Al Arabia)

Before the economic crisis, the outdoor advertising market in Lebanon amounted to $40 million a year, according to Antonio Vincente, CEO of Pikasso, the oldest and one of the largest outdoor advertising companies in Lebanon, which now has operations throughout the region. Vincente is also president of the Syndicate of Outdoor Advertising Companies of Lebanon. […]

english.alarabiya.net
Tue, Jun 30, 2020 at 12:08 AM

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Will the advertiser backlash against Facebook divert ad dollars to OOH? (Billboard Insider)

Insider’s take: Brands have long been worried about brand safety when their ads are juxtaposed with inflammatory or controversial content on the internet. Now they don’t want their ads on a platforms which lack controls on inflammatory speech or misinformation. This will help out of home if some of the social media dollars end up there. […]

billboardinsider.com
Mon, Jun 29, 2020 at 4:00 PM

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CEO of VIOOH says the programmatic DOOH platform does “not charge any commission fees to the buy-side” (Linkedin)

By Jean-Christophe Conti. CEO, VIOOH. ... […]

linkedin.com
Mon, Jun 29, 2020 at 3:58 PM

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How California’s privacy law may apply to OOH companies (Billboard Insider)

Mike Signorelli of the Venable law firm. Enforcement by the California Attorney General (“CA AG”) is set to begin July 1, 2020. However, certain terms of the CCPA are already enforceable, and the implementing regulations will soon be enforced by the CA AG. […]

billboardinsider.com
Mon, Jun 29, 2020 at 3:32 PM

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How your OOH business can reduce waste and carbon footprint (OAAA)

Last week, the OAAA Lunch Break Series featured a highly informative and thought provoking webinar centered around sustainability and climate action. The information was rich and deep with many listeners asking for more information.  OAAA went back to the presenters with a few follow-up questions. […]

thoughtleadership.oaaa.org
Mon, Jun 29, 2020 at 12:57 PM

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What worries you the most about your digital signage network? (DSConnection)

What are the top two things that concern you the most about your digital signage network and why? […]

digitalsignageconnection.com
Mon, Jun 29, 2020 at 9:11 AM

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Why you should only buy commercial displays for your digital signage network (With infographic, by 10netfocus)

The difference in engineering between consumer and commercial displays starts to become quite clear when you see a side by side comparison. It is true that both consumer and commercial displays will provide a great picture, but when it comes to Digital Signage, you are going to want a display that is engineered to perform the way you need it to. […]

10netfocus.net
Mon, Jun 29, 2020 at 1:58 AM

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A more detailed legal opinion on Tennessee billboard law fix (Billboard Insider)

Richard Rothfelder, Partner at Rothfelder & Falick, LLP. Tennessee Governor Bill Lee signed into law last week HB 2255, which is designed to fix the First Amendment challenges to Tennessee’s version of the Highway Beautification Act raised in the Thomas vs Bright case. […]

billboardinsider.com
Mon, Jun 29, 2020 at 12:14 AM

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MediaPost: Verizon Media’s DOOH platform aims to reach over 75 million shoppers monthly within a year

Verizon Media will be the exclusive ad platform for the Cooler Screens, offering inventory for the DOOH ads in top Walgreen store locations in the U.S., including Chicago, New York City, San Francisco and Seattle. Cooler Screens developed an in-store digital merchandising and media platform — cooler doors outfitted with IoT-enabled digital screens — that can display retail ads. […]

mediapost.com
Mon, Jun 29, 2020 at 12:11 AM

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Broadsign sees potential for programmatic DOOH in India markets (Media4Growth)

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets. […]

media4growth.com
Mon, Jun 29, 2020 at 12:11 AM

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JCDecaux extends ad contract with Beijing Metro for 20 years (Globe Newswire)

JCDecaux's joint-venture (JV) with Beijing Metro Operation Co. Ltd (BJ Metro) has renewed and extended its advertising contract for the 9 central lines of the Beijing Metro for 20 years. Based in the Chinese capital, a city of over 20 million inhabitants, this JV, since its acquisition in 2006, has managed advertising for the 9 central Beijing Metro lines. […]

globenewswire.com
Mon, Jun 29, 2020 at 12:10 AM

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New Zealand’s OOH trade body rebrands as Out-of-Home Media Association of Aotearoa (Mumbrella)

Formerly the Outdoor Media Association of New Zealand, the new title, including recognition of the Māori name for New Zealand, is aimed at better reflecting the media – everything that you see from the time you step outside – and providing a better local connection. The new brand identity was created by local brand strategy and identity design company Unsworth Shepherd. […]

mumbrella.com.au
Mon, Jun 29, 2020 at 12:10 AM

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PETA Australia has launched a new anti-wool out-of-home advertising campaign across Sydney (Rag Trader)

The animal welfare organisation has taken out three billboards on Beecroft Road in Epping, Princes Highway in Gymea and Parramatta Road in Leichhardt to encourage Australians to not wear wool products. The billboards depict a sheep in a field accompanied by the words, "we're individuals. We're not jumpers. […]

ragtrader.com.au
Mon, Jun 29, 2020 at 12:08 AM

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Recap of the Digital Signage Day of LAVNCH WEEK 2.0 (rAVe Pubs)

Keynote: Digital Signage Gets Back to Business: New Norms, New Opportunities There’s a rich opportunity in expanding with back-to-business services in digital signage. But every “normal” is changing. How do we expand without having had the time to deep-dive into this new world? […]

ravepubs.com
Sat, Jun 27, 2020 at 6:02 PM

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OOH ad execs’ take on how to recover ad sales during and after the pandemic (OOHToday)

Jack Sullivan– OOH Media Advisor: – Open market selling and buying on all digital signs for at least 50% of the time (4 of 8 flips, 3 of 6 flips). No more 4 week, 24/7 sales (unless wanted that way) Charge more for drive times and less for off peak time thus opening the door to advertisers who can’t afford 4 wks, 24/7. […]

oohtoday.com
Sat, Jun 27, 2020 at 5:56 PM

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