Will the advertiser backlash against Facebook divert ad dollars to OOH? (Billboard Insider)
Insider’s take: Brands have long been worried about brand safety when their ads are juxtaposed with inflammatory or controversial content on the internet. Now they don’t want their ads on a platforms which lack controls on inflammatory speech or misinformation. This will help out of home if some of the social media dollars end up there. […]
Mon, Jun 29, 2020 at 4:00 PM