Founded in 2004, Mood Media provides a platform called Harmony that offers in-store music, digital signage, scent, audio and visual systems and interactive mobile marketing products. Its in-store scent service lets clients choose from 1,600 fragrances or create their own. […]
The disruption caused by COVID-19 forced the world into a full stop, followed by thoughtful contemplation about the future. In fact, in recent months, the idea of success has almost become synonymous with survival. However, as we’ve come to learn, extraordinary times often lead to exceptional opportunities. […]
By Kym Frank, Geopath. “Cord-cutting” – the act of unsubscribing from traditional cable or satellite television – was already growing across the country prior to the pandemic as people turned to lower-cost subscription streaming services. In Q1 2020, cable and satellite providers suffered the largest decrease in subscribers to date, falling to 63% penetration nationally. […]
US out of home stocks had an outstanding quarter as traffic rebounded and the economy began to open back up from Covid closures. Clear Channel Outdoor (blue), Lamar (green), OUTFRONT (purple) and S&P 500 (black) stock performance April-June, 2020. […]
Last week the PM announced a number of measures and concessions to ease travel restrictions for UK holidaymakers and open up domestic and international tourism for the hard-hit industry. […]
As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. […]
Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities. China is confident to become the first and the largest market for self-driving vehicles. […]
Tablets are a great option for creating one-to-one digital signage experiences, such as in a showroom or warehouse setting. They allow viewers to get closer to information and to digest it in real time. This is a great option for displaying data to operatives, key sales information within showrooms and stores and even timetables or meeting room signage within an office or corporate setting. […]
Consumer behaviour is changing dramatically, with many limiting the amount of unnecessary contact they have with surfaces. Be it doors, displays or simply handling products before deciding to purchase them, shoppers are becoming much less “hands-on”. This raises questions as to how retailers should adapt to these changes in their own strategies. […]
Touch is not going away. In fact, over time, it may very well increase its presence in public spaces. The coronavirus pandemic has made each of us very self-aware about how we interact with the world. […]
Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020. Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. […]
Millennials are 29% more likely than average to agree they will “visit the shops as soon as they are open”Millennials are 56% more likely than average to “plan to visit shops just to browse”. Data is showing that people are returning to shopping zones at a comparative rate to the roadside environment. […]
Summer is here! And with many states continuing to reopen, Americans are ready to get out of the house and enjoy summer travel. According to research from TravelWeek and TripScout, “90% of people that canceled travel plans still plan to take a trip this year and 77% plan to go by the end of October”. […]
London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. […]
QMS Media today announces it has successfully secured an exclusive 10 year agreement, with a further option, with the City of Sydney to reinvigorate one of the world’s most sought after and prestigious outdoor advertising assets, signifying a new era in Australia’s Out of Home (OOH) industry. […]
