Raw Feed & Search

Retailers will have to shift away from or reimagine high-touch services (Retail Dive)

Some examples, like basketball courts and soccer fields in athletics shops, are geared toward giving customers a better way to test out the products they might want to buy, while others, like Lululemon's newest concept, are intended to build community around the brand through activities like workout classes, group meditations and scheduled events. […]

retaildive.com
Fri, Jun 12, 2020 at 6:14 PM

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How the Pandemic Might Affect Spending on 2020 Political OOH Advertising (Wide Format Impressions)

The placements and formats for political OOH advertising may shift. A lot depends on when (or if) targeted voters resume daily commutes, air travel, and attendance at concerts, conventions, and sporting events. The Impact of COVID-19 After the Super Tuesday primary on March 3, 2020, it was shaping up to be a record-setting year for spending on political ads. […]

wideformatimpressions.com
Fri, Jun 12, 2020 at 6:11 PM

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Seeking Alpha: Lamar Is Already Pricing In A Recovery

LAMR is trading with a full valuation. This prices in a recovery that may or may not occur. In addition, the lower dividend is worth a yield of only 2.8%, so it is uninteresting for a yield-seeker as well. […]

seekingalpha.com
Fri, Jun 12, 2020 at 4:40 PM

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16:9: New Research Suggests Average AV Tech In US Earns Far More Than Those In Other High GDP Nations

New AVIXA research, based on a large survey, suggests full-time pro AV techs make an average of $65,000 in the US, well above the pay for equivalent work in similar countries.  The research, based on feedback from almost 4,000 AV people across 77 countries, also suggests that while the pandemic has been a big kick in the nether regions for the industry as a whole, that has not forced down salaries. […]

sixteen-nine.net
Fri, Jun 12, 2020 at 12:50 PM

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JCDecaux Stands in Solidarity with Black Lives Matter

JCDecaux has a Charter of Fundamental Social Values which is based on the international standards of the United Nations Universal Declaration of Human Rights and the International Labor Organization. Among the 17 commitments enshrined in our Charter are the “no discrimination in the workplace” and the “condemnation of all forms of harassment and violence. […]

jcdecauxna.com
Fri, Jun 12, 2020 at 12:09 PM

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16:9: Computex Delayed To 2020, Despite Taiwan Having Fully Contained COVID-19

In a prime example of the phrase “abundance of caution,” the organizers of the computing trade show Computex have cancelled the 2019 show, having already postponed it from this month to fall. The show is in Taipei each year, and is being cancelled to remove any risk of transmission. […]

sixteen-nine.net
Fri, Jun 12, 2020 at 8:04 AM

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16:9: AdMobilize Also Tweaks Code To Measure Audiences Even When They Wear Masks

A post earlier in the week noted how French computer vision firm Quividi had tweaked its algorithms to do face pattern detection and audience measurement even when people are wearing masks that cover their mouths and lower nose. […]

sixteen-nine.net
Fri, Jun 12, 2020 at 7:43 AM

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How digital signage can make your store post-quarantine ready (DSToday)

As many states begin to loosen COVID-19 social distancing restrictions and businesses begin to reopen, business leaders are left wondering how they can keep both their customers and employees safe and prevent new outbreaks. While the virus will ebb and flow, basic sanitation and certain forms of social distancing will certainly be key for any public gathering. […]

digitalsignagetoday.com
Fri, Jun 12, 2020 at 12:08 AM

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Covid-19: Brands Who Got It Right and Brands Who Got It Disastrously Wrong (Advertising Week 360)

Nearly any idea can sound great in the (virtual) conference room. But when the idea takes form in the outside world, it can go wrong. In some cases, terribly wrong. […]

advertisingweek360.com
Fri, Jun 12, 2020 at 12:08 AM

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Tennessee Approves Revised Law for Billboards (OAAA)

Tennessee’s General Assembly has passed legislation intended to remedy a pending constitutional challenge to the State’s billboard control act. The bill goes to Governor Bill Lee. The Tennessee House voted unanimously to approve the legislation on June 11; the state Senate passed the bill 31-0 on June 4. […]

specialreports.oaaa.org
Thu, Jun 11, 2020 at 9:03 PM

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OUTFRONT Media Offers No to Low Cost Billboard Space For Local Businesses Across The Country (PRNewswire)

OUTFRONT is offering static and digital billboard space at no to low cost in various markets as part of their #GrowStronger business stimulus program, to give local businesses support and promotion during the crisis recovery period. […]

prnewswire.com
Thu, Jun 11, 2020 at 5:26 PM

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Do touchscreens have a future? (Inavate)

The inexorable use of touchscreens has been brought to a standstill by the coronavirus outbreak. Could the last few months change our attitude to the technology forever? Paul Milligan reports. […]

inavateonthenet.net
Thu, Jun 11, 2020 at 5:18 PM

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“If you want to sell boards, go down to the damn lumber store” (Billboard Insider)

By Kevin Gleason, CEO, Adams Outdoor. I read your article on 15 Tips From Three OOH Founders. I was struck by the use of the word board in describing the product we provide. […]

billboardinsider.com
Thu, Jun 11, 2020 at 5:04 PM

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Is the Paycheck Protection Program effective in helping OOH businesses? (Billboard Insider)

Insider’s Take: Most large banks did not show well as they focused on their large customers rather than small business. Will also depend on how well and easily we move through the Forgiveness phase. Congress still must confirm that expenses paid with PPP proceeds are deductible for tax purposes. […]

billboardinsider.com
Thu, Jun 11, 2020 at 4:56 PM

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16:9: SID Converts Its 2020 Display Week To A Virtual Event

The display industry nerd-fest known as SID/Display Week has been converted to a virtual event, scheduled for August 3-7. […]

sixteen-nine.net
Thu, Jun 11, 2020 at 1:15 PM

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