OOH ad execs’ take on how to recover ad sales during and after the pandemic (OOHToday)
Jack Sullivan– OOH Media Advisor: – Open market selling and buying on all digital signs for at least 50% of the time (4 of 8 flips, 3 of 6 flips). No more 4 week, 24/7 sales (unless wanted that way) Charge more for drive times and less for off peak time thus opening the door to advertisers who can’t afford 4 wks, 24/7. […]
Sat, Jun 27, 2020 at 5:56 PM