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MRC accreditation is critical to give the transparency and confidence for brands to allocate increasing amounts of budget to OOH: Chris Cowlbeck (Billboard Insider)

Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories addressing the growing concerns over Geopath and the implication for independent operators. Chris, many of our readers tell us independents do not sell locally using impressions, so why do the comments from the recent stories matter? […]

oohtoday.com
Thu, Mar 20 at 11:00 PM

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Official response of Geopath’s interim CEO to stories of organisation’s financial troubles (Billboard Insider)

We asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling. What’s caused the financial difficulties and what needs to happen to right the ship? […]

billboardinsider.com
Thu, Mar 20 at 10:58 PM

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Canadian outdoor kiosk maker Praevar to release 75-Inch E-Poster (Invidis)

Following Dynascan’s lead, Praevar has revealed a 75-inch e-poster with E Ink Kaleido-3, set for release in Q4 this year. The Canadian company Praevar plans to integrate e-paper into its DooH street furniture. Its “Podium” series offers various kiosk configurations for free-standing installations or waiting halls. […]

invidis.com
Thu, Mar 20 at 10:06 PM

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US OOH ad effectiveness measurement firm Reveal expands Brand Lift Measurement product to nine European countries

The Leading Out-of-Home Measurement Platform Continues Global Expansion. [New York, NY] – Reveal has launched its Brand Lift Measurement product in nine key European markets. Already a proven success in the U.S. […]

blog.revealmobile.com · Promoted content
Thu, Mar 20 at 4:12 PM

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OAAA reveals OBIE Awards 2025 shortlist

The 2025 OBIE Awards shortlist recognizes 117 finalists across 28 categories, selected from a record-breaking pool of submissions. This year’s finalists showcase the power and impact of OOH in today’s evolving media landscape, pushing creative boundaries and redefining audience engagement. […]

oaaa.org · Promoted content
Thu, Mar 20 at 12:11 AM

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U.S.-based AV integrator CTI acquires event production company MP Productions (Commercial Integrator)

CTI, the U.S.-based privately held AV integration and events provider, announced it has acquired MP Productions of Little Rock, Ark., adding the team’s four decades of experience producing arena and stadium events nationwide to CTI’s portfolio. […]

commercialintegrator.com
Thu, Mar 20 at 12:10 AM

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Australian hardware chain Bunnings pitches advertisers a new retail media network, with screens in 150 stores (AdNews)

Bunnings has launched a dedicated retail media network, Hammer Media, adding to the growing trend of big stores in Australia offering advertising. The hardware chains joins other retailers seeking higher margins by selling ad space including supermarkets Coles and Woolworth, Chemist Warehouse and Officeworks. Australia Post is also getting into retail media. […]

adnews.com.au
Thu, Mar 20 at 12:10 AM

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Local advertisers don’t focus on impressions; Geopath and its OOH measurement are a mess: OOH execs (Billboard Insider)

"OOH measurements have been a mess ever since we got away from DEC. Yes, DEC’s could have been improved but what followed was nothing but smoke and mirrors. Now we have exceptionally good and reputable companies reporting impressions with 0+ populations. […]

billboardinsider.com
Wed, Mar 19 at 11:31 PM

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Global AV integrator Avidex acquires AV consultancy Visual Commands (Avidex)

Avidex is a subsidiary of ITOCHU Corporation, a Fortune Global 500 company. As part of this transition, Monty Champoux, President of Visual Commands, will join Avidex as Chief Technology Officer (CTO), where he will lead technology strategy and innovation across Avidex’s portfolio. […]

news.avidex.com
Wed, Mar 19 at 6:58 PM

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Mercedes-Benz used projection mapping for the launch of its first EV featuring AI technology (Invidis)

by Antonia Hamberger. County Hall in London served as the backdrop for the presentation of the first images of the 2025 CLA. The new CLA is seen as a major step forward for Mercedes-Benz, aiming to regain the brand’s appeal among EV enthusiasts. […]

invidis.com
Wed, Mar 19 at 6:47 PM

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Specialized Venues Remain Stronghold For Projection As Mainstream Markets Erode: Futuresource (16:9)

The research and consulting firm Futuresource Consulting has a new analysis out that likely backs up what people who pay attention would say – ... […]

sixteen-nine.net
Wed, Mar 19 at 6:44 PM

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Cloud-Based vs. On-Premise Digital Signage: Understanding the Differences (Visionect)

Think of on-premise hosting like owning a house — you have complete control, but you’re responsible for maintenance, security, and expansions. Cloud hosting is like renting an apartment — maintenance and security are handled for you, but you have less flexibility in customization. […]

visionect.com
Wed, Mar 19 at 6:41 PM

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JCDecaux Now Has Giant 17-foot Tall LED Ad Totems In Downtown San Francisco (16:9)

The qualifier I’ve heard numerous times about using LED for outdoor advertising “street furniture” is that the resolution can’t match what a full HD ... […]

sixteen-nine.net
Wed, Mar 19 at 10:25 AM

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Video: Aussie QSR Using Conversational Voice AI To Process Drive-Thru Orders (16:9)

There have been numerous stories in the last couple of years of some of the largest quick service restaurant chains out there working with ... […]

sixteen-nine.net
Wed, Mar 19 at 9:10 AM

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Tariffs and Pro AV: Expectations and Strategies (AVNetwork)

By Michael Grotticelli ( Systems Contractor News ). From product prices to project cancellations, U.S. economic policies could significantly affect the industry. […]

avnetwork.com
Tue, Mar 18 at 9:45 PM

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