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Global ad revenue to surpass US$1 trillion, OOH to maintain its current share: GroupM forecast (Mumbrella)

by Lauren McNamara. The ad industry will surpass US$1 trillion in total revenue globally for the first time in 2024, according to GroupM’s annual End-of-Year Global Advertising Forecast. Out-of-home advertising has maintained its share in the global industry, largely due to the success of its digital counterpart, DOOH, which is predicted to account for 42% of total out-of-home revenue in 2025. […]

mumbrella.com.au
Tue, Dec 10 at 1:53 PM

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