Tuesday, November 5, 2024

Raw Feed & Search

Monday, October 21 Mon, Oct 21

Friday, October 18 Fri, Oct 18

Most retailers and banks don’t track the effectiveness of digital signage: Jean-Pierre Lacroix (Retail Customer Experience)

Daniel Brown, editor of Digital Signage Today, interviewed Jean-Pierre Lacroix, president and chief strategy officer at SLD, a strategic design agency based in Toronto and Shanghai. Lacroix shared insights from more than three decades of experience in the evolving world of banking and retail digital signage. […]

retailcustomerexperience.com
Fri, Oct 18 at 9:11 AM

Roadblocks to DOOH advertising growth: identity crisis, fragmentation and lack of measurement, trust (The OOH Insider podcast, 8:14)

In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧭 Identity Crisis: Is it a billboard or trying to be connected TV? 📊 Fragmentation: The landscape is so divided, media buyers don’t know how to handle it. 💡 Transparency Issues: Ad networks sometimes blur the lines between DOOH and connected TV inventory, creating distrust. […]

theoohinsider.com
Fri, Oct 18 at 12:10 AM

Thursday, October 17 Thu, Oct 17

Hacked digital billboard operated by Pattison Outdoor displayed an anti-Israel message in Moncton, N.B. (CTV News)

Derek Haggett, CTV News Atlantic Journalist. A profane anti-Israel message on a digital billboard in Moncton, N.B., has been turned off, but the question of how it got there in the first place remains. On Wednesday, a sign reading “F--- Israel” was seen on a billboard on Elmwood Drive, a busy street next to ReCar, a used car dealership. […]

atlantic.ctvnews.ca
Thu, Oct 17 at 10:30 PM

A quote from the DPAA Global Summit: Consolidation within the DOOH industry “will hit an apogee in 2026” (MediaPost)

The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]

mediapost.com
Thu, Oct 17 at 4:46 PM

US Transit Ridership Up 6% but Still Below Pre-covid (Billboard Insider)

Billboard Insider’ take: We suspect the covid-inspired work from home trend is behind this. Even though most companies want employees back in the office, many employees are home 1-2 days a week. No wonder OUTFRONT has taken more than $500 million in impairment charges against the value of it’s transit business.If a transit user home offices 1 day a week, transit ridership will be down 20%. […]

billboardinsider.com
Thu, Oct 17 at 4:25 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.