Australian hardware chain Bunnings pitches advertisers a new retail media network, with screens in 150 stores (AdNews)
Bunnings has launched a dedicated retail media network, Hammer Media, adding to the growing trend of big stores in Australia offering advertising. The hardware chains joins other retailers seeking higher margins by selling ad space including supermarkets Coles and Woolworth, Chemist Warehouse and Officeworks. Australia Post is also getting into retail media. […]
Thu, Mar 20 at 12:10 AM