Lyft Grants Adkom Exclusive Rights to Sell NYC Car-top Ad Screen Inventory (Billboard Insider)
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Adkom VP of marketing Daniel Fleischer told BI about the deal. What’s important about the Lyft deal? […]
Tue, Sep 15, 2020 at 6:44 PM