AP News: Transit OOH network Vector Media to use StreetMetrics’ real-time location data from vehicles and anonymized mobile devices
The integration will enable Vector to deliver measurement of transit advertising campaigns and attribution insights. Vector and StreetMetrics will use technology that mines real-time location data from vehicles and anonymized mobile devices, to measure the actual reach and impact of campaigns and include insights about the exposed audiences’ demographics and affinities. […]
Tue, Sep 15, 2020 at 6:30 PM