Media owners’ U.S. ad revenues are expected to grow 3.4% to $326 billion this year, according to a quarterly forecast from Magna, a media intelligence and investment firm that is part of Interpublic Group of Cos.’ Mediabrands. […]
The collaboration allows Ocean to use The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. […]
Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]
Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]
This content was created by an IAB UK member. Members of IAB UK can contribute to the Member Vault. Natali Terzioglu. […]
By: Kathryn Folliott. Interview with Scott Mitchell, Managing Director, Vistar Media Canada. “Within DOOH, there are several strategies that can be effectively applied across travel and tourism campaigns – a few of our favourites right now are weather triggers, seasonal promotions, co-op/regional marketing, and of course activating in contextually relevant locations,” he says. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]
Revenue from billboard operations comprised the biggest segment of Boston Omaha's business in 2022. Boston Omaha Corporation's Full Year 2022 Financial Results. […]
Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]
PML Group and IPSOS have studied the effectiveness of more than 800 Outdoor advertising campaigns in 2022, as part of the IMPACT research. The twelve winners are drawn from a diverse range of product categories including Finance, Telecoms, Dining, and Retail. 2022 was a huge year for Out of Home. […]
Interview with Matt Richman. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. […]
The company that first came up with the concept of using large transparent LCDs to create hologram-ish visual experiences has added Canada to its ... […]
The hotels sector has long been an active investor in digital signage, but with the notable exception of casino resorts, most properties have paid ... […]
by Bradley Cooper — Editor, ATM Marketplace. In the new world, an ATM will no longer just be a tool to dispense cash. It will be an innovative machine that can offer self-service banking, bill payment, cryptocurrency services, advertising and more. […]
Polygon, a new company and concept in digital Out-of-Home (DOOH) media, has been launched. The platform aims to change the media industry. The network is specifically designed to maximise omnichannel advertising campaigns while integrating accredited audience data using world-class technology. […]
