by guest author, Antonia Hamberger. Unlike its older CMS, Magicinfo, VXT is a premium product rather than a free add-on that comes with Samsung screens. Early on, its positioning was a bit fuzzy – is it a CMS, a remote device management tool, or a marketplace for other ISVs? […]
Joe Kunigonis, CEO, Smartify Media. For too long, the digital out-of-home (DOOH) industry has been defined by its containers — kiosks, EV chargers, windows, bus shelters, and walls — instead of its true value: the audiences we reach and the outcomes we create. […]
By Sam Anderson, Intelligence Editor, The Drum. 1. The basics: how out-of-home is bought (and for how much) OOH is still often bucketed as a ‘traditional’ media channel, but the buying environment is now well bedded in as a blend of traditional and digital options, ranging from direct buys to media owners, through hybrid options, to programmatic digital out-of-home (pDOOH) for digital screens. […]
Creative Realities, Inc. has completed the previously-announced acquisition of Cineplex Digital Media (“CDM”) for CAD $70 million in cash. Included in the transaction is Canada’s largest mall retail media network, a Digital Out-of-Home (DOOH) network of over 750 screens with exclusive media representation and revenue sharing with real estate partners across 95 shopping destinations. […]
State associations track legislation and rulemaking, engage transportation officials and help members navigate rights of way, vegetation management, permitting and enforcement. Because they work closest to local stakeholders, they surface emerging issues early and translate policy into practical steps companies can take to stay compliant and productive. […]
Outfront Media Inc. (NYSE:OUT) reports strong overall performance in third quarter of 2025 despite mixed results across business segments. Consolidated revenue increased 3.5% year-over-year to $468 million. […]
Third Quarter Highlights: Net revenues increased 3.8%; Net income decreased 2.5%; Adjusted EBITDA increased 3.5%; AFFO increased 2.6%. Third Quarter Results: Lamar reported net revenues of $585.5 million for the third quarter of 2025 versus $564.1 million for the third quarter of 2024, a 3.8% increase. […]
The company now forecasts December quarter revenue to be slightly below the same three months last year. Calendar 2025 revenue is now expected to be between $689 million and $694 million. oOh! […]
Measuring ad impact: still the biggest hurdle. A striking 92 percent of respondents identify the lack of transparency in advertising impact as their top challenge – a figure that continues to rise. Other major concerns include reaching fragmented target groups (89%) and data quality in programmatic marketing (85%). […]
DPAA features array of activities and resources showcasing DICK’S Sporting Goods, Dentsu, Placer.ai and Andrew Lipsman. Plus, Articles, Resources on Growing Role of In-Store Retail Networks in Digital Out of Home (DOOH) Advertising. […]
Insiders Take: We are surprised at how many companies use conventional bank financing compared to private lending. Out of home loan underwriting is unique because mature out of home companies typically don’t have liquid assets, a big net worth or net income – three of the things most banks look for. […]
Here’s an excerpt from the book where Roy Park Jr. talks about two management styles which don’t work in out of home. The 9 to 5 manager and the centralizing manager. […]
by Maaz Alin. Santa Monica planning commissioners on Wednesday reviewed a controversial proposal to allow up to 16 large digital billboards on the Third Street Promenade and Santa Monica Place, generating significant debate over historic preservation, public safety and economic recovery efforts. […]
The pledge outlines necessary transparency standards, including: Accurate & Honest Inventory Representation: Truthful disclosure of media attributes such as location, screen type, venue category, and audience data. Equitable Transaction Processes: Fair, unbiased auction mechanics and bid mediation. Transparent Economics: Full disclosure of costs, fees, and auction logic. […]
OAAA + 4As: OOH Future Forum brought together marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered by data, and unified by collaboration. […]
