The state of India’s programmatic DOOH adverising (Media4Growth)

Gulab Patil, Founder & CEO, Lemma, analyses the state of Indian programmatic DOOH (pDOOH) and explains why the winners of the future in this space will not necessarily be those with the largest inventory, but those that reduce complexity, unify fragmented ecosystems, use AI to simplify decision-making, and most importantly, demonstrate measurable business outcomes. […]