Here are some charts covering the third quarter 2024 by Moorgate Capital Partners. Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted average cost of debt, followed by OUTFRONT (5.5%) and Clear Channel Outdoor (7.4%). […]
If your company is chasing the retail media networks dream in some fashion – as a vendor, operator or even a brand – this ... […]
Tickets go up tomorrow at 10 AM Eastern, 3 PM Central Europe for the 2025 digital signage mixer at ISE in Barcelona. The time ... […]
Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s ... […]
by Florian Rotberg. The Digital Pact 2.0 is to provide a total of five billion euros by 2030 for the digitization of schools such as interactive whiteboards. The digital signage industry in particular has benefited from the Digital Pact for Schools in recent years. […]
by Siddharth Cavale. Retailers like Amazon, Target, Walmart, and grocers like Tesco have created in-store and online media platforms that generate advertising revenue from big food companies and consumer product makers. […]
By George Nott. Retail media’s extraordinary growth will – as Tesco told suppliers at a summer event – make the medium bigger in terms of ad spend than television by the end of 2025, behind only paid search and social media. “It is absolutely feasible that retail media will over-take TV in investment,” says Georgina Evenden, business director at commerce media agency Capture. […]
Paris, December 13th, 2024 – JCDecaux SE (Euronext Paris: DEC), announced on December 14th, 2023 that it had signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. Finally, the parties have mutually agreed not to proceed with the transaction. […]
by Florian Rotberg. By taking the platform path, Samsung is opening up the digital signage market to new end customers, on the one hand, and to all providers, on the other. Whether independent software developers (ISVs), integrators with their own CMS platforms, or (retail) technology providers, all can now easily offer their solutions and services worldwide. […]
The big LED ad display in London’s Euston Station – put in a year ago by DOOH media giant JCDecaux – is now a ... […]
In the wake of advancing the ISE plans of PPDS (Philips), I came across information about another big pro AV display vendor, Sony, is ... […]
The big display manufacturers have started talking up what they will be showing at ISE in Barcelona, though I think some of them might ... […]
Aaron Poole, marketing executive, PML Group. Dynamic Digital OOH drove engagement throughout 2024 via real-time data, weather triggers, and tailored scheduling. Guinness Storehouse used proximity targeting with LIVEPOSTER, delivering location-specific messages such as “precipitation is high, our views are higher,” prompting visiting OOH consumers within a 30-minute radius of the venue. […]
by Neil Griffiths. Out-of-home advertising is on the up with no signs of slowing down. A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head. […]
By Prashant Mehra. Australia ’s largest outdoor advertising firm said it would cut costs by at least $15 million to offset the impacts of inflation and additional business investment, which will result in a cost base of $150 million to $155 million in 2025. […]
