Quinn Mason. If you’ve ever bought digital advertising, you’re probably familiar with measuring campaign success through clicks, conversions, and digital impressions. But when it comes to digital out-of-home (DOOH) media, the game changes. […]
Taipei now has an LED-driven public video installation that has some similarities to Outernet London, though not nearly at the same scale. Taipei Lumitree ... […]
Translation: The terms were not to our liking and the margin wasn’t good enough.. Here’s what OUTFRONT CEO Jeremy Male said on this week’s earnings call about the MTA billboard contract which Clear Channel is taking over from OUTFRONT, sponsored and analyzed by SignValue. […]
SignValue’s Take: Link Media’s rural billboard plant is growing faster than the other US public companies and Link continues to benefit from scale economies as evidenced by an increasing cashflow margin. Link Media did no acquisitions during 2024 but we expect this to change. […]
Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads ... […]
A year that one might describe as, umm, turbulent just keeps dishing it out for digital out of home media company Loop Media, which ... […]
Sphere Entertainment Co CEO James Dolan says the Sphere already makes more money from regular film showings than from its many music residencies. Sphere Entertainment Co plan forms part of a revenue-generating strategy reported by the Las Vegas Review-Journal, which also includes scheduling a performance every day. […]
by Antonia Hamberger. The clothing industry has always been considered the main target market for stretchable displays. The first model was already picked up by Korean fashion designers Youn-Hee Park and Chung-Chung Lee for Seoul Fashion Week 2024. […]
Anna Bager. Advances in Measurement and Analytics: As real-time measurement tools, geo-fencing, and location targeting technologies become more prevalent, OOH advertising will continue to become more data-driven, using advanced analytics to measure audience exposure, campaign effectiveness, and ROI. […]
Axonet has added EG America, the fifth-largest convenience store chain in the U.S. with over 1,500 locations in almost 30 states, to its retail media network. The integration will be completed in early Q1 2025 and will include offsite interactions and in-store experiences. […]
NEW YORK, Nov. 13, 2024 -- The MTA, North America's largest transportation network, and its Board of Directors voted Sept. 25, 2024, to award its roadside Out-of-Home (OOH) advertising concession to Clear Channel Outdoor (NYSE: CCO). […]
Despite its small team, Iiyama manages to sell around 20.000 professional displays a year in the DACH region. Last year’s turonover in the professional display segment made it to 35 million euros, and when combined with the monitor segment, the total exceeds 100 million euros. Like in all of Europe, the market for interactive displays is a key growth driver in the DACH region. […]
Zetadisplay, digital signage integrator headquartered in Stockholm, has signed a new global contract with jewelry and watch brand Thomas Sabo. The exclusive framework agreement covers the installation and services for digital signage – in flagship stores, stand-alone boutiques and pop-ups around the world. […]
When the idea of wearables with high resolution displays comes up, it is almost always about things like smart watches. But LG Display recently ... […]
The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED ... […]
