New CEO of Posterscope India: While IOAA is important, a more formal regulatory authority is needed to enhance growth of India’s OOH ad industry (Exchange4Media)

Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools to gauge reach and campaign impact. Moreover, the absence of standardized regulations across different regions makes compliance and implementation complex. […]