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Outfront Media longtime CEO Jeremy Male to retire in 2025 (MarketWatch)

By Sabela Ojea. Outfront Media said that Chief Executive and Chairman Jeremy Male is retiring after more than a decade in the roles and will leave the company next year. The out-of-home advertising company on Tuesday said that Male will provide continued services through March 31 and, if both parties agree, through a later date that won't exceed June 30. […]

marketwatch.com
Tue, Dec 17 at 5:17 PM

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The Myers Report survey of media buyers ranks Outfront as No.1 of the four US OOH ad operators (Media Village)

This survey assessed performance across seven key categories critical for competitive positioning in the OOH industry. These insights are based on the feedback of professionals responsible for OOH media planning and buying, with results indexed against the average performance of the four companies. […]

mediavillage.com
Tue, Dec 17 at 5:13 PM

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Retail media networks are poised for rapid growth in South Korea (Korea Bizwire)

Domestically, the RMN market is in its infancy but is expected to grow fivefold within five years. Local players like Coupang, Naver, Lotte, and Shinsegae are enhancing their RMN strategies to compete in this evolving landscape. The Mechanics and Market Leaders. […]

koreabizwire.com
Tue, Dec 17 at 5:05 PM

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15 Out-Of-Home Advertising Trends for 2025 (Cyberclick)

By Laia Cardona. 1. Increase in Digital Signage: Digital signage is rapidly replacing traditional static billboards, offering brands a versatile platform for advertising. […]

cyberclick.net
Tue, Dec 17 at 5:02 PM

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5 retail media partnerships that should totally happen in 2025 (Adweek)

By Kathryn Lundstrom. ADWEEK asked three experts to let their imaginations run wild and share what kinds of similar partnerships they’d like to see in 2025. Here are five partnerships they envision happening. […]

adweek.com
Tue, Dec 17 at 4:36 PM

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Retail media trends in 2025: Measurement is still a challenge (eConsultancy)

By Ben Davis. Stop: relying on siloed metrics. Kevin O’Farrell, VP, Analytic Partners: My advice to those in the sector is to stop relying solely on siloed metrics, like return on ad spend (ROAS), to evaluate effectiveness in 2025. […]

econsultancy.com
Tue, Dec 17 at 4:33 PM

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Best Buy Canada opens its retail media network to third-party brands whose products and services it doesn’t directly sell (Chain Store Age)

Dan Berthiaume. Best Buy Canada is is partnering with AI- and ML-based e-commerce technology provider Rokt to enable non-endemic brands (whose products and services are not sold online by the consumer electronics retailer) to present relevant, time-sensitive offers and messages to customers on the confirmation page of its e-commerce site. Best Buy launched Best Buy Ads in January 2022. […]

chainstoreage.com
Tue, Dec 17 at 4:29 PM

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While its nationwide expansion has slowed down, Amazon is testing unusual displays and retail media in existing stores (Invidis)

by Florian Rotberg. Anyone who enters this Amazon Fresh supermarket will experience best in class data-driven instore retail media. Amazon won’t win a design award with the content, but the graphic elements, description, price display and shelf number have obviously been put together fully automatically. […]

invidis.com
Tue, Dec 17 at 4:23 PM

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Sharp/NEC to continue advancing the LED technology in the Large Format Display segment (Invidis)

Matthias Hartmann, General Sales Manager DACH at Sharp NEC Display Solutions Europe. This includes, among other developments, the third generation of the LED FE Series, introduced at the beginning of 2024, which is equipped with Flip-Chip SMD technology and marks a significant progress in energy efficiency. […]

invidis.com
Tue, Dec 17 at 4:20 PM

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OOH audience: miles traveled up 2.8% and transit ridership up 4.7% (Billboard Insider)

Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to date through October. Transit ridership continues to rebound according to the American Public Transit Association 3Q 2024 public transit ridership report. […]

billboardinsider.com
Tue, Dec 17 at 4:14 PM

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What OOH ad buyers wish OOH sales reps knew – part 4 (Billboard Insider)

Ali Broback: Always respond instantly with, "I’m on it". I don’t care if you’re out for lunch, or you’re on vacation. Set an expectation that you got the request and you’re on it. […]

billboardinsider.com
Tue, Dec 17 at 4:11 PM

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McDonald’s Opens Corporate Store In LA That Has No Lobby Or, By The Looks Of It, Drive-Thru Displays (16:9)

QSR giant McDonald’s is testing a store format in LA that has no dine-in area but also appears, at least, to not rely on ... […]

sixteen-nine.net
Tue, Dec 17 at 7:42 AM

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Unlike Michigan, Ohio has no plans to allow marijuana billboards (Cleveland dot com)

Marijuana rules: Ohio will not look like the borderlands of Michigan, with dozens of billboards along the highways advertising dispensaries, under a new rules package proposed by the Ohio Division of Cannabis Control. […]

cleveland.com
Tue, Dec 17 at 12:10 AM

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2024 was another difficult year for digital signage in North America and in Europe; 2025 will depend on the tariffs (Invidis)

by Florian Rotberg. The overall market will probably only grow in the low to mid single-digit percentage range. The second half of the year in particular was more difficult than expected, also due to the unpredictable election outcome in November. […]

invidis.com
Mon, Dec 16 at 6:18 PM

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Debt trends in the out-of-home advertising industry (Billboard insider)

Here are some charts covering the third quarter 2024 by Moorgate Capital Partners. Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted average cost of debt, followed by OUTFRONT (5.5%) and Clear Channel Outdoor (7.4%). […]

billboardinsider.com
Mon, Dec 16 at 6:08 PM

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