By: Casey Smith. Tuesday discussion around a Bureau of Motor Vehicle (BMV) bill descended into impassioned debate over marijuana advertising, which Republican lawmakers said should be restricted. In contention was House Bill 1390, authored by Rep. […]
By David Burrick, Intersection, Chief Strategy Officer. Unfortunately today, we find ourselves in a situation similar to the end of the parable. The OOH ecosystem has grown ever more complex with the introduction of many more formats, data vendors, publishers and demand sources. […]
Tim Lumb, Director of Outsmart: “By reforming business rates and simplifying planning approvals, we can remove barriers to growth, ensuring OOH not only thrives but delivers tangible benefits for the public and local authorities across the country. […]
Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools to gauge reach and campaign impact. Moreover, the absence of standardized regulations across different regions makes compliance and implementation complex. […]
by Florian Rotberg. Today, most distributors position themselves as VADs – Value-Added Distributors. They sell hardware and software on behalf of suppliers to partners and end customers, adding logistics and services to their offerings. […]
Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox. The file was unsolicited. The out of home lender contacted the company before opening the file and learned that the file had not been sent and was malware. […]
Cast your mind all the way back to 2022, and try to recall whether you thought the money and company resources being put in ... […]
The holding company is looking to net as much as $97 million. Media and technology conglomerate WPP is looking to offload its inflight ad and entertainment unit, Spafax, Sky News reported. The holding company has begun work with bankers to find a buyer for Spafax, believing that it can sell the unit for as much as $97 million, according to Sky News. […]
I’m not through London that often, so it’s not clear to me if the hyper-ambitious, LED-first Future Stores pop-up experiential retail set-up on Oxford ... […]
Data visualization on big video walls can sometimes be a bit of a miss because the only people who are really going to understand ... […]
By Glyn Williams, CEO, Skies Above Media. Our industry has been talking about OOH measurement for decades. Yes. […]
Well this is interesting – we’ve seen display and media player hardware manufacturers through the years come out with software that competes with pure-play ... […]
It is likely that at some point all of the specialty display manufacturers who have long focused on LCD, and more recently dabbled in ... […]
Lisa & Dan Nausley. Mistake #1: Poor Schedule Orientation; Mistake #2: Lack of a Clear Goal for Prospect Conversations; Mistake #3: Neglecting First-Time Appointments; Sales success isn’t just about working hard—it’s about working smart. By refining your behaviors and eliminating common mistakes, you can maximize your effectiveness and achieve sustainable growth. […]
Digital Signage Today spoke to Selim Albardak, VP, global solutions engineering at Digi International. Q. What is the biggest failure point for digital signage today? […]
