Insider has reported frequently on iHeart Media’s debt problems as they own 90 percent of the equity of publicly traded Clear Channel Outdoor Holdings, the nation’s largest billboard company. Mario Gabelli’s Gamco Asset Management owns 10 percent of the publicly traded shares. […]
Many clients make a consistent use of the medium as they continue building their brand, but some like SKY have also identified the activation strength of OOH. Forthcoming series or newly released boxed sets are promoted to heavy consumers of content as well as loyal customers and those with a lower purchase intent, thereby growing their customer base and on-going activity. […]
TfL contracts can be notorious black holes for OOH contractors. Exterion Media (formerly CBS Outdoor) recently retained the even bigger London Underground contract despite years of wrangling with TfL over costs when advertising took a dip following the banking crisis of 2008. Exterion beat JC Decaux to the contract, supposedly worth £1.1bn. […]
The new Tube contract will innovate to help brands connect with a valuable audience, Brexit or not. When Transport for London awarded the world’s most valuable out-of-home contract to Exterion Media in March, there was bullish talk that ad revenue from the Tube could almost double to £2bn over eight years. Brexit was barely a consideration. […]
Year-to-date revenue has increased by 18.0 per cent, tracking at $418.5 million, up from $354.7 million* for the same time last year. Digital Out-of-Home revenue makes up 37.8 per cent of total revenue year to date, up from 24.5 per cent for the same period last year. The OOH industry finished 2015 on a record high of $677.8 million, up from $579.3 million in 2014. […]
This step is intended to help inform future OAAA work and guide its members’ privacy efforts in the quickly evolving use of ad technology for OOH advertising. By joining the DAA, OAAA is demonstrating its support for the responsible collection and use of data for advertising, including the principles of transparency and consumer control. […]
Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford. […]
Digital signage pros are often asked by customers why commercial displays are factored into jobs when regular flat panel TVs would seem to suffice. After all, they look almost the same. But looks can be deceiving, and there are many sound reasons why consumer televisions aren’t suitable for commercial digital signage projects. […]
The negative assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry dominates the index and is responsible for the overall negative trend. However, the outlook towards the near future has again increased very strongly. Over 80% of the market participants expect the business climate to be more favourable within six months. […]
Pokémon GO is a worldwide phenomenon. The breakthrough app has single handedly thrust augmented reality into the mainstream. In just weeks after its release, the app has surpassed Tinder and Twitter for active users. […]
Out of home advertising is one of the fastest growing market sectors, but when our attention is no longer focused wholly on the road, will roadside OOH continue to deliver? Simon Lawson says "yes, more than ever". […]
What are the next steps with programmatic buying, and more importantly, how fast will it develop? For Radjen van Wilsem, this is an obvious question. “In two years, current offline budgets will change to online budgets,” commented Van Wilsem with regards to DooH budgets. […]
The retail business is again in the midst of massive transformation – with Retail 4.0 driven by advances of the cloud, big data analytics and the Internet of Things, and growing preference of shoppers for seamless experiences. […]
Sponsored feature. The Rio Olympics are universally popular - everyone wants to watch the games and rally behind their national heroes. Displaying Olympics coverage on digital signage screens is a great way to connect with your audience through this special one-time event. […]
Dayton, Ohio-based STRATACACHE has acquired the Outdoor Digital Menuboard product line and intellectual property from Civiq Smartscapes, which picked that up when it bought Vertigo Digital Displays a few weeks ago. […]
