The partnership uses technology that combines Out-of-Home with mobile display ads, enabling advertisers to reach consumers at multiple touchpoints throughout the day. […]
OAAA is pushing for a prompt reply from the Department of Labor on: What qualifies as a “personal fall-arrest system” for billboard climbers? Requirements for climbing fixed ladders over 24-feet; Where does the 24-foot measurement begin for fixed ladders on upper structures near a billboard face? A definition of “medical fitness”. […]
2016 adjusted revenue up +5.8% to €3,392.8 million: 2016 adjusted organic revenue up +3.3%; Q4 2016 adjusted revenue down -0.1% to €982.8 million; Q4 2016 adjusted organic revenue down -0.3%. […]
The national Roadside Outdoor Audience Data (ROAD) currency delivers reach, frequency, GRP, impacts and CPM metrics by outdoor panels across South Africa, affirming Out of Home’s significance within the media. […]
Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]
Interview with Jon Frangakis, CEO of Mira. There are major shifts occurring in Out of Home that are driving the change towards the future we see for the industry: Agencies talked about buying audiences instead of locations this year more than they ever have in previous years. This increasing sophistication is foundational to the coming shifts in how the medium is packaged and bought. […]
Samsung Electronics and LG Electronics have been strengthening development of digital signage technology, with the former applying transparent and mirror display technology and developing Ultra HD LCD and LED displays for digital signage and the latter applying curved-surface AMOLED technology to enhance PID (public information display) design, according to Digitimes Research. […]
The German consulting and event company invidis has put together another one of its digital signage conferences tied to a trade show – in this case a Digital Signage Summit running on Feb. 8th at Integrated Systems Europe in Amsterdam. […]
The Link NYC smart cities screens that have started dotting the sidewalks of Manhattan now have cousins in the subway system – new variations on the MTA On the Go (OTG) kiosks that have been in the system for some time now. There are eight screens in three stations on the loooooooong-awaited new line, which opened at the start of the month. […]
It looks like Sharp will join the swelling ranks of big display manufacturers selling professional monitors with System on Chip players built inside. […]
The Indian out of home industry seems largely unregulated and quite chaotic, except for certain controlled environments like the airports. Nevertheless, I was impressed by the strong sense that there was a solid understanding of how to produce effective creative. The approach is one of complete simplicity and a ‘less is more’ ethos which enhances visibility and memorability. […]
They use data to target cold folks. Using the digital billboard system from Lamar Advertising, Paramount and its team are targeting 16 mostly rust-belt or corn-belt mid-sized markets with ads that change according to the weather happening around the signage. […]
Four and half years ago Ten offloaded Eyecorp for the modest sum of $145m (Link) Back then, according to SMI data, the OOH market (for large advertisers using media agencies) was an industry pulling in $592m per year. In the years that have followed the OOH industry has enjoyed a new era of prosperity and growth, which peaked in 2015 with YOY growth of 19%. […]
Paramount Pictures and outdoor advertising company Lamar Advertising have launched a digital out-of-home campaign that changes in real time based on local weather conditions in 16 US markets. According to Lamar, its “digital capabilities” enable each of the 52 billboards in these markets to display a contextually relevant Baywatch ad triggered by the weather. […]
Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local government. […]
