HuffPost: Outdoor Advertising is Getting a Technology Upgrade
Interview with Jon Frangakis, CEO of Mira. There are major shifts occurring in Out of Home that are driving the change towards the future we see for the industry: Agencies talked about buying audiences instead of locations this year more than they ever have in previous years. This increasing sophistication is foundational to the coming shifts in how the medium is packaged and bought. […]
Wed, Jan 25, 2017 at 5:06 PM