I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational program at DSE. Could you please explain what exactly you are doing and why. […]
Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]
(Source: Ocean Outdoor) Coca Cola and Samsung sign to new proposition. Other global brands will have the opportunity to bid for the previously restricted ad space on Piccadilly Lights, one of the world’s top advertising locations. […]
The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]
These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. […]
This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]
The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. […]
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Ken Sahlin, CEO of DOmedia. Mel Stott: DOmedia calls itself the leading software platform provider for planning and buying out-of-home advertising. […]
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Erwin Rezelman, President of CIVIQ Smartscapes. CIVIQ is helping to transform cities into smart and connected landscapes. […]
Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word. […]
OAAA conducts a survey twice a year to determine the number of digital billboards nationwide. According to OAAA’s survey of billboard operators and manufacturers, in July 2016, there were 6,700 digital billboards, a 5 percent increase from 6,400 in Jan 2016. The total number of digital billboards is about 1.8 percent of total billboards in the United States. […]
DPAA-sponsored feature. Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA). Founded in 2011, VSI provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, Digital Signage or Mobile. […]
Since 2012, T-Rex Property AB has filed 59 cases (and counting) against digital signage media owners and vendors for alleged patent infringement. What began as a few filings against some of the larger publishers in our space has increased in scope to affect our industry. BroadSign has brought an action for declaratory judgment against T-Rex, as we believe that we do not infringe their patents. […]
In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), freelancer Mel Stott chats with John Partilla, CEO of Screenvision Media. Screenvision is a U.S. […]
Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go. Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. […]
