The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]
As part of the NYC Digital Signage Week, the Digital Signage Federation (DSF) hosted Coffee & Controversy: A Breakfast Debate at Guy's American Kitchen and Bar on November 3. Ken Goldberg, DSF Chairman, moderated this entertaining discourse between four panelists. Each participant had to answer the same questions on topics ranging from technology to content and operations. […]
Charlene Weisler of Media Village recapped the DPAA Summit in her article The Mediapalooza is the Message Says the DPAA. She writes: Currently “forty-one percent of OOH is digital,” according to DPAA Chairman François de Gaspé Beaubien -- and this is poised to increase over the next few years. […]
Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]
NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]
Starting October 12th, media agencies will be able to book Clear Channel's DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S. […]
As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]
DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]
Exclusive interview with Neil Morris, Founder and Managing Director of Grand Visual, for Digital Signage Pulse. By Nurlan Urazbaev. NU: Grand Visual, now a leading global creative shop specializing in digital out-of-home advertising, is celebrating its 10th anniversary this year. […]
FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
The UK is the most innovative market in terms of creativity, technology, research and application of digital out-of-home advertising. That’s why we at Pikasso were very enthusiastic to host a conference with Mike Baker, a recognized expert in the Out-Of-Home field, with more than 25 years of experience in the sector. Mr. […]
Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
Miami Beach, Florida: AdMobilize®, an Internet of Things technology company that quantifies the physical world, has launched “AdBeacon®”, the world’s first “Plug and Measure” analytics platform for OOH & DOOH. […]
